Official Brand Overview
El Rey Energía was developed, designed and formulated for the average José. Guys like tu y yo. Those of us who work 12 hour days, 6 or 7 days a week, or maybe have 2 or 3 jobs in order to support our familias. Maybe you work and go to school so you can have a better future. Or maybe you just play as hard as you work, so you need a little something extra to keep you going. It’s a great tasting drink at a price you can afford, half the price of the leading competitor.