Denver, CO – July 2025 – Felene Vodka, the organic, sugarcane-based spirits brand headquartered in Denver, proudly announces its first major art collaboration through its newly launched Felene Art Project initiative. The program’s debut release features Felene's Pear-Flavored Vodka, adorned with the bold, unmistakable artwork of Denver’s celebrated Western contemporary artist Carrie Fell.
“This partnership brings together two worlds we’re passionate about: creative expression and clean, high-quality vodka,” said Kim Veiga, President of Felene Vodka. “We are so inspired by Carrie’s work, and this collaboration is the perfect way to launch our Art Project series.”
The limited-edition bottle showcases Fell’s vibrant longhorn portrait titled “Nu Money”, a colorful fusion of Western heritage and urban sophistication. The design will appear on the inaugural run of Felene’s newest vodka expression—an additive-free spirit that delivers the tart essence of Bartlett pear with Felene’s signature clean finish.
"It's always an honor to be asked to collaborate with energetic people, in this case, the amazing team at Felene Vodka," said Carrie Fell. "As a fellow, Colorado-based company looking to make a bold impact on a bigger scale, this felt like a perfect extension for my style... 'Nu Money' on the Pear Flavored vodka label takes my art out to a broader market, while giving Felene a unique art-inspired visual on their newest flavor. Everyone wins."
Launching the Felene Art Project
The Felene Art Project was created to support independent artists and regional creatives by featuring their original work on Felene Vodka bottles distributed throughout the United States. With this program, Felene will spotlight local artistry from key markets, offering limited-edition labels that celebrate culture, community, and creativity.
Future editions of Felene Flavors and other core expressions will feature artwork from local artists in markets such as Colorado, Texas, California, and beyond. Each partnership will include artist recognition, collector packaging, and promotional support through Felene’s digital and retail channels.
“Our goal is to elevate the bottle beyond the bar and into the gallery,” said Tim Kelly. “Each edition will honor the spirit of the region while giving independent artists a platform for wider exposure.”
About the Release
Felene’s Bartlett Pear-Flavored Vodka is crafted from organic sugarcane, distilled without citric acid, sweeteners, or artificial additives. Like all Felene expressions, it is gluten-free and bottled at 40% ABV (80 proof). The pear flavor was selected for its fresh, tart profile that pairs effortlessly with a wide range of cocktails.
The Carrie Fell limited-edition release will be available at select retailers and online beginning July 2025, with only a limited number of bottles produced.
About Carrie Fell & Co.
Carrie Fell is an award-winning contemporary Western artist known for her expressive brushwork, vibrant color palettes, and reinterpretation of cowboy iconography. Her work has been featured in galleries, museums, and private collections across the country. Through her studio, Carrie Fell & Co., she continues to challenge traditional boundaries of Western art while championing artistic freedom and individuality.
About Felene Vodka
Felene Vodka is an award-winning distillery based in Denver, Colorado, specializing in ultra-clean, additive-free organic vodka crafted from fermented sugarcane. As a growing force in the premium vodka category, Felene delivers bold flavor and transparency in every bottle. With a commitment to quality, innovation, and cultural engagement, Felene is redefining what it means to be a modern American vodka brand.
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