Fever Stimulation Beverage

by Fever Beverage

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The Flow: Sambazon adds Marketing VP, New ZICO Flavor

ON TOP Sambazon announced the hiring of Greg Fleishman as its VP of Marketing. Fleishman was previously Chief Marketing Officer at Coke-owned Fuze Beverage and before that oversaw marketing for Kashi and two Kashi/Kellogg acquisitions, Bear Naked Granola and Stretch Island Fruit Co. ZICO Coconut Water has launched a new pineapple flavor, Pina Tropicale, in […]

Fever to heat up General Nutrition Centers

August 2009, Philadelphia, PA – Fever, the all-natural, flavor-packed beverage that provides a sense of euphoria and stimulates body wellness, continues to heat up the functional beverage category by solidifying a major distribution deal with General Nutrition Centers, Inc. (GNC), the largest global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty […]

FEVER to Heat Up Polar Beverages

April 16th, 2009, West Conshohocken, PA – Fever, the all-natural, flavor-packed beverage that stimulates body wellness, continues to heat up the functional beverage category by solidifying a major distribution deal with Polar Beverages, the largest independent soft-drink bottler in the United States. Launching three new flavors and introducing new packaging in this high-growth category, Fever […]