Starbucks Frappuccino

Consumers want fast meals and they want portable consumption. As a result, orange juice is losing out.

Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the Starbucks Experience at home.

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

Cold-pressed juice is growing fast, but sales of green varieties are “greatly outpacing” counterparts within the super-premium juice category, according to Starbucks.

Starbucks purchasing 240-hectare Costa Rican farm to convert to global agronomy research and development center; strengthens climate change mitigation and long-term crop stability program; supports billion-dollar commitment to buying 100 percent ethically sourced coffee by 2015; allows for the development of coffee varietals in support of new, innovative blends SEATTLE–(BUSINESS WIRE)–To help coffee farming communities […]

SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty beauty retailer Sephora. “Throughout our 42-year history, Starbucks has strived to innovate and exceed the expectations of our customers around the world,” said Starbucks chairman, […]

SEATTLE & ATLANTA–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ:SBUX) today announced that the company’s planned acquisition of Teavana Holdings, Inc. (NYSE:TEA) has formally closed, making Teavana a wholly-owned subsidiary of Starbucks and the newest addition to Starbucks emerging brands portfolio, which also includes Evolution Fresh, La Boulange, Seattle’s Best Coffee and Tazo. Starbucks acquired Teavana for an […]

SEATTLE & ATLANTA — Furthering its commitment to innovate and transform the tea industry and enhance the consumer tea experience in the U.S. and internationally, Starbucks Coffee Company (NASDAQ:SBUX) has agreed to acquire Teavana Holdings, Inc. (NYSE: TEA) in an all-cash acquisition. “After growing Teavana for fifteen years, we are thrilled that Starbucks will be […]

Green Coffee Extract at the Heart of Entire Product Portfolio Starbucks VIA Refreshers™ instant beverages join handcrafted and ready-to-drink Starbucks Refreshers™ beverage formats

Targets $8 billion energy category bringing green coffee innovation to customers on a global scale SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced plans for a global entry into the energy category with Starbucks Refreshers™ beverages – making Starbucks the first to bring green coffee extract innovation to customers on a global scale. Starbucks Refreshers™ […]

SEATTLE, March 07, 2011 – Starbucks (NASDAQ:SBUX) celebrates 40 years of sourcing, roasting and serving the world’s highest quality coffee and announces tomorrow it will roll out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Starbucks also introduced a company-wide […]

ON TOP PepsiCo CEO Indra Nooyi has dispelled rumors that she will leave her current position to become the chairman of the Tata Group. In a recent statement, she explained that she “loves” her job with PepsiCo. Link New Leaf Brands has added 17 new distributors throughout the state of California as part of their […]

ON TOP Enter BevNET's Best of 2010! Information is available here: Link No sense beating a near-dead horse: CSPI decides not to appeal the Enviga ruling. Link ON THE SHELVES Hydro One Beverages has added BÖDE Sports Drinks and TRÜE Green Teas to its line of products. All 14 of the company's products are available […]

SEATTLE–(BUSINESS WIRE)–Starbucks (NASDAQ: SBUX) announced today that Starbucks VIA® Ready Brew will be available in more than 37,000 locations in the U.S. by the end of June. The addition of 25,000 grocery, mass and drug accounts includes major retailers Kroger, Walmart, Safeway, Target, Costco and CVS. Combined with 12,000 retail and foodservice locations launched in […]