Froid: Original

Froid, which is French for "cold" (pronounced "FRWAH"), is the first organic ready to drink iced coffee to hit the market. The flavor is rich and creamy, with milk and sugar being the predominant flavor of the formulation. The coffee flavor is on par with other products in the category, but is lighter than what you'd get at a coffee bar. They've done what they can with the package, creating something that feels upscale despite the use of plastic. The fully wrapped design is clean, but it makes for a package that's difficult to open and may completely unravel, which diminishes the look of the product in your hand. Still, the French name sounds sophisticated and we think that along with the mellow flavor, clean label, and USDA organic certification will appeal to a consumer of premium ready to drink coffee.