PURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo, was named PAB CMO and president-joint ventures. She succeeds Dave Burwick, chief marketing officer for PAB’s North America Beverages Division, who confirmed his decision to […]
ON TOP Huge Growth, Tiny Footprint: Energy shots are taking share and usage occasions away from energy drinks, according to analyst Bill Pecoriello. Link Diageo announced has purchased mixer brand Stirrings, LLC. Link Twitter: Follow @BevNETcom for new product photos, gossip and additional news. PepsiCo introduced two new zero-calorie flavors of SoBe Lifewater and a […]
PURCHASE, N.Y., June 17, 2009 – PepsiCo’s SoBe Lifewater is set to slither across the country this summer, reaching millions of consumers through an array of bold product and marketing initiatives to further accentuate the hottest brand in the enhanced water category. Riding the wave of its new zero calorie product line and the introduction […]
PURCHASE, N.Y., June 16 /PRNewswire/ — The PepsiCo Foundation and United Nations World Food Programme (WFP), the world’s largest humanitarian agency which fights hunger worldwide, today announced a strategic partnership aimed at enhancing the ability of WFP to deliver food and relief to the most vulnerable communities around the globe. The PepsiCo Foundation has committed […]
On Top • Sambazon announced that it has completed its financing round with southern California-based Rustic Canyon/Fontis Partners. Link • Judge Thomas P. Griesa granted the IBWA, Nestle Waters North America, and Polar Beverages a preliminary injunction, stopping New York State’s recently enacted Bottle Bill Expansion law from commencing on June 1. Link • New […]
PURCHASE, N.Y. – May 5, 2009 – AMP Energy has announced the launch of Tradin’ Paint, a new limited time only Dale Earnhardt Jr. themed energy drink. The beverage is a collision of three flavors: Orange, Lime and Berry, with all the energy ingredients and great taste that consumers expect from AMP. “Dale Jr. was […]
PURCHASE, N.Y. – April 22, 2009 – Today the Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A blend of delicious fruit flavors, green tea and lightly sparkling water, Lipton Sparkling is a refreshing complement to a healthy lifestyle. Pure and simple, Lipton […]
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to help hydrate and nourish the body’s momentum. With just 10 calories per serving(1), Propel is available in a variety of great-tasting flavors and most contain […]
NEW YORK, April 9 /PRNewswire-FirstCall/ — Soccer United Marketing, Major League Soccer’s marketing arm, and PepsiCo (NYSE: PEP) today announced a new multi-year partnership. The agreement renews PepsiCo’s status with Major League Soccer, U.S. Soccer Federation and SuperLiga, an annual tournament in the United States pitting MLS teams versus Mexican First Division clubs. PepsiCo has […]
PURCHASE, N.Y., April 7 /PRNewswire/ — The Yankees are not only moving to a new stadium this season, they’re also refreshing their beverage lineup in a partnership with PepsiCo. As part of the agreement, Pepsi is the Official Soft Drink of the Yankees and Gatorade is the team’s Official Sports Drink. “The Yankees arguably are […]
PURCHASE, N.Y. – April 7, 2009 – A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of PepsiCo’s lemon-lime soft drink portfolio. Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist […]
CHICAGO and HOUSTON, April 2 /PRNewswire/ — Tropicana, a division of PepsiCo and the leading producer and marketer of branded fruit juices, and Waste Management, the largest residential recycler, today announced the launch of a national initiative to increase the number of juice and milk cartons for recycling. Waste Management will be accepting juice and […]
PURCHASE, N.Y., March 30 /PRNewswire-FirstCall/ — The New York Mets and PepsiCo today announced a multiyear marketing and promotional partnership in which PepsiCo becomes the newest Signature Partner at Citi Field, the Mets’ new world-class home, opening April 13. In addition to designation rights for Pepsi as the Official Soft Drink of the Mets and […]
CHICAGO, March 30 /PRNewswire/ — Tropicana Products, a division of PepsiCo, Inc. (NYSE: PEP) this week launches Trop50(R), a breakthrough category innovation delivering the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. It is naturally sweetened from the stevia plant and along with juice squeezed from fresh oranges […]
