The Flow: BevNET announces LIVE distributors; mix1 swaps CEO


  • BevNET Live Announces Distributor Panel – Four veteran beverage distributors will provide their insight for a distribution panel at BevNET Live Dec. 8 in Santa Monica, Ca. Link
  • mix1 Beverage Company announced the appointment of Matthew M. Riegner as chief financial officer. Link
  • A report published online by the New England Journal of Medicine amplified calls for a tax on sugar-sweetened beverages. The paper called for an excise tax of a penny per ounce on caloric soft drinks and other beverages that contain added sweeteners such as sucrose, high-fructose corn syrup or fruit-juice concentrates. Link


  • Hansen’s Natural released four all-natural Lo-Cal Juices with no artificial flavors, colors, preservatives or sweeteners. Link
  • Guayaki introduced two new products: ready-to-drink Lemon Elation Yerba Mate and the Lime Tangerine Organic Energy Shot. Link
  • Funktional Beverages, Inc. released Supraliminal Labs Red Stuff, a hybrid sports drink that combines energy, appetite control, calorie burners and fiber. Link
  • Naked announced its new Chai Spiced Cider. Link


  • Lifeway Foods, Inc., announced expanded distribution of two of its most popular flavors of Kefir to all of the Albertsons grocery stores in California and select Albertsons grocery stores in Nevada. Link
  • Innovative Beverage Group Holdings, Inc. announced a partnership with Eagle Distributing of Shreveport, Inc, to distribute drank. Link. The company also announced a distribution agreement for Northeastern Louisiana with Marsala Beverage. Link
  • Skinny Nutritional Corp. announced that Skinny Water is now available at all Gristedes locations in New York City. Link
  • Apple Rush Co., Inc. announced that the company has signed agreements with two Midwest Distributors for the Apple Rush line of Organic Sparkling 100% Juice beverages. Link
  • Full Motion Beverage, Inc. announced its wholly owned subsidiary Performaxx Brands, Inc. entered the Pennsylvania market through Ira Middleswarth & Sons. Link


  • Americans Against Food Taxes (spearheaded by the American Beverage Association) released two new ads that caution Washington policy-makers against raising grocery costs by taxing juice drinks and soda. Link


  • Gatorade is celebrating its 25th year of honoring the performance of the nation’s best and brightest high school athletes. Link
  • Stratus Media Group, Inc. announced that The Coca-Cola Co. will be an official sponsor of the 24th Annual Santa Barbara Concours d’Elegance automobile festival to be held October 31 to November 1, 2009. Link
  • The Coca-Cola Co. is partnering with Clemson University’s athletic department and the Solid Green campaign to increase recycling on home football game days. Link
  • Bebida Beverages along with Potencia USA announced the continued support of Corrie Stott Racing in the NASCAR Camping World Truck Series. Bebida Beverages will be the primary sponsor for the #02 Corrie Stott Racing Chevy Silverado, with KOMA Unwind on the truck. Link
  • TeaZazz Sparkling Tea will sponsor The Sirens Society FILManthropy Festival “Open Your Eyes” Saturday, Sept. 19 at Cinespace Hollywood.
  • Pat Croce partnered with Skinny Water to teach the public how to live the “Skinny Life,” showing exercise techniques for the office while providing tips for a healthy diet. Link
  • Go Fast Energy Drinks will accompany beer, bratwurst and schnitzel at the 40th annual Oktoberfest Denver Sept. 18-20 and 25-27. Link
  • HINT announced a number of recent sampling and sponsorship events. HINT was handed out at a Sept. 1 L.A. event which honored women in digital media, advertising and entertainment, at New York University’s Welcome Back Week Sept. 3-5, New School’s Block Party on Sept. 3. The brand is also the exclusive water for Kari Feinstein’s “A-list style” lounge Sept. 17-18 for the 2009 Emmy Awards.


  • We have moved from a culture that prepares three full meals a day to one that is looking to find the same nutritional intake from a convenient drink, according to Natural Products Insider. Link
  • Omega 3s have been shown to reduce the risk of coronary heart disease, and now scientists are studying the compounds as potential treatments for a range of other conditions, from Alzheimer’s disease to epilepsy and rheumatoid arthritis, the Wall Street Journal reports. Link
  • Organic food has increasingly entered the mainstream over the past decade, with strong growth in all sectors, including beverages, according to the US Department of Agriculture. Link
  • The Wall Street Journal published an article on entrepreneurs using Twitter to get through company crises – citing Innovative Beverage Holdings as one example. Link
  • Researchers from the UCLA Center for Health Policy Research and California Center for Public Health Advocacy found adults who drink a daily soda or another sugary beverage are 27 percent more likely to be overweight than those who don’t. The finding is based on data from more than 40,000 interviews in 2005. Link
  • Consumers lost trust in brands this year, according to an industry report, although Coca-Cola and IBM retained their spots as the world’s two most valuable brands. Link


  • Kimberly-Clark ran a program that invited retail executives to understand what a store shelf looks like to seniors, according to the Wall Street Journal. Link


  • PepsiCo, Inc. announced that its third-quarter 2009 earnings conference call and slide presentation will be webcast live over the internet on Thursday, October 8, 2009 at 8 a.m. eastern time. The company will issue its financial results at approximately 7 a.m. eastern time that morning. The live webcast will be accessible through PepsiCo’s website at, in the “Investors” section under “Investor Presentations.”


  • PepsiCo Inc. acquired the manufacturing facility, business and equipment at 261 Neck Road in Haverhill, MA, from Pepsi-Cola Bottlers for the Merrimack Valley. The assets sold for nearly $2.9 million. Link
  • Niagara Bottling Co., the largest private label bottler of water in the country will build a plant in Plainfield, Ind. Link


  • Baobab fruit pulp has been granted GRAS status for use in some food and drink applications. Link
  • Wild Flavors Inc. and China-based Sunwin International Neutraceuticals Inc. said they’ve completed a regulatory self-review process to begin marketing stevia extract as zero-calorie sweetener for food and beverages. Link
  • Corn farmers are expecting a bumper crop this year, but the surplus will likely have little effect on the price of products containing corn-derivatives like high-fructose corn syrup, according to a story from the Associated Press. Link


  • Megan Klein has joined Sick Tea LLC as National Sales director.


  • The recent co-branded CBS/Pepsi Max video-in-print advertisement in Entertainment Weekly carried an unexpected surprise. Conservative writer Martin Eisenstadt admitted that a former staff member reprogrammed 35,000 copies of the magazine to include a trailer for Eisenstadt’s book, I Am Martin Eisenstadt: One Man’s (Wildly Inappropriate) Adventures with the Last Republicans. Link