drank Secures Another Anheuser-Busch Distributor

HOUSTON and MONROE, La., Sept. 15 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced that its signature beverage, drank(TM) extreme relaxation(TM) is now being distributed throughout Northeastern Louisiana by longtime Anheuser-Busch((R)) partner, Marsala Beverage.

A full-service distributor and Anheuser-Busch((R)) wholesaler, Marsala brings Budweiser((R)) beers and a variety of additional beverages to 15 parishes in the Northeast area of Louisiana, offering drank(TM) valuable shelf space at a host of convenience stores, groceries and other retailers throughout the region.

“drank(TM) has essentially created a new beverage category of calming beverages and, as the market leader, it offers consumers a functional, non-alcoholic beverage with superior taste and calming properties,” said Damon Marsala, President of Marsala Beverage. “drank(TM) also comes with impressive national marketing support and dedicated customers providing the retailers we service with an additional revenue stream.”

“drank(TM) is wildly popular across many areas of the South, so working with a premier and well-respected Anheuser-Busch((R) ) distributor like Marsala with such strongholds in its markets ensures that we will be able to reliably get product to consumers throughout their coverage area,” said Peter Bianchi, CEO of Innovative Beverage Group. “This agreement will not only complement drank(TM)’s existing distributor agreements in other areas of the country, but it will also bring a new wave of relaxation to Northeastern Louisiana residents as we expand our reach in this key market.”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Marsala Beverage joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll. To reach Marsala Beverage, please call 318-323-8871.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well-known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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