Golazo Natural Sports Fuel: Jamaica (New Packaging)

Golazo Jamaica, which is the traditional name for a hibiscus agua fresca, is a hibiscus punch flavored sports drink. It features 7 percent coconut water and is very lightly sweetened with sugar and agave. The result is a product that is very light in body, with just a touch of fruit punch flavor and a slight note of hibiscus at the end At 110 calories per bottle, this product is definitely something that won’t weigh you down, but the flavor is right on the edge of tasting watered down. However, it’s still refreshing and thirst quenching, which certainly gives it the chance of being an alternative to a traditional sports drink. As far as the packaging goes, the positioning and emphasis on the words “ALL NATURAL” are a bit obtrusive. Aside from taking your focus away from the product (and putting it on something that is basically just noise at this point), it relegates the logo to being on top of the large indent below the top of the bottle. In addition, the stock “splash” image that’s on the bottle could be removed, allowing more room for the logo and for a larger font size on the flavor name. Otherwise, we like the look of the logo (aside from perhaps the soccer ball) and brand -- they definitely look like something that is geared towards sports. Overall, an enjoyable alternative to higher calorie sports drinks.