Greater Than

Greater Than, which launched in 2009 as a coconut water-powered sports drink line, is back with a new flavor: Chocolate. While still using coconut water as its base, this variety takes a more subtle approach and its primary positioning is as a recove...

Greater Than, a coconut water-based sports drink, has been through several iterations since it was launched in 2010. The formulation, packaging and branding have all been changed, which is pretty much par for the course for any product that’s t...