Brand News
Mar 3, 2017Last Updated Dec 11, 2017Happy Tree Completes Fundraising Round, Debuts Updated LabelIn an interview with BevNET, Happy Tree CFO/COO Will Finkelstein called the new investment a recognition of the company’s potential and “a good validation of…
Sep 19, 2016Happy Tree Launches Pomegranate Maple WaterHappy Tree Pomegranate Maple Water is now available nationally through UNFI and is launching in several national and regional retailers throughout the country,…
Aug 17, 2016Last Updated Aug 17, 2016Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for…
Jun 24, 2016Last Updated Jun 24, 2016Happy Tree Announces New Distribution at Kroger, Giant Eagle and Market BasketWith distribution in more than 1,000 retail locations, Happy Tree will also be expanding to several more UNFI warehouses this summer to deepen its penetration…
Mar 10, 2016Last Updated Mar 11, 2016Happy Tree Introduces Innovative Cold Brew CoffeeMerging two fast-growing beverage trends, Happy Tree has launched a ready-to-drink coffee that is cold brewed using only maple water. The company, which…
Nov 20, 2015Last Updated Nov 25, 2015Happy Tree Announces Distribution Gains and Non-GMO Project VerificationHappy Tree has expanded to Whole Foods Market’s Mid-Atlantic and North Atlantic regions, all of HEB’s Central Market locations in Texas, as well as online…
Jul 8, 2015Happy Tree Introduces Maple Water with Lemon, Expands Distribution at Whole FoodsThe brand is now available at over 150 Whole Foods Market stores across five regions.