Jade Monk: Unsweetened Matcha Green Tea

Unsweetened is the unadulterated offering in Jade Monk's new line of high pressure processed (HPP) matcha drinks. Being completely free of sweeteners also keeps it completely free of calories, which is definitely nice. The product has only three ingredients, including water, matcha, and lime juice (from concentrate). From a taste perspective, it’s mild, fresh tasting, and quite drinkable. The company has done a nice job of delivering just the right amount of matcha to the point where it doesn’t need anything added to it, but it’s not overwhelming for someone who is new to it. However, this being an HPP product, it was a little disappointing to see lime concentrate as opposed to fresh lime juice. Visually, this is a fun and approachable look to the product, which feels like a good approach to a product like this. Beyond that, the front of the label feels a bit heavy with text. We’re not sure what the company should cut, but reining things in a bit would definitely help give the product a cleaner visual appearance. Overall, as far as unsweetened tea drinks go, this is definitely one of the more enjoyable efforts that we’ve seen as of late.