Athens, GA – July 22, 2025 – GoodDays Classic Cocktails, the premium ready-to-drink brand known for real spirits, real juice, and timeless recipes, has announced a multi-year partnership with Akins Ford Arena and The Classic Center in Athens, GA. The agreement marks another major milestone for GoodDays as the brand continues to deepen its Georgia roots through strategic local partnerships.
Through the sponsorship, GoodDays Classic Cocktails will receive prominent branding and product integration across the campus located in the heart of downtown Athens, including Akins Ford Arena, The Classic Center Theatre, and multiple on-site concession and hospitality areas. Attendees will be able to enjoy GoodDays cocktails at venue bars, suites, and club spaces, as well as see the brand featured across LED ribbons, IPTV signage, and digital assets throughout the facilities.
"This sponsorship is a natural extension of what we’re building with GoodDays, in one of our strongest local markets," said Matt Beacham, Co-Founder of GoodDays. "Our brand was inspired by gathering with friends and family, and these venues embody that same sense of community, fun, and celebration. We look forward to bringing GoodDays to life throughout the Arena and across The Classic Center campus."
As part of the partnership, GoodDays will have the chance to showcase its canned cocktails and interact with fans by hosting special activations throughout the year during concerts, shows, and events at Akins Ford Arena. As GoodDays continues to produce a lineup of multiple cocktail styles, fans will have a well-rounded selection of ready-to-drink classics at some of Athens’ biggest events.
“We are thrilled to welcome GoodDays Classic Cocktails as a partner across The Classic Center campus and Akins Ford Arena,” said Paul Cramer, President/CEO of The Classic Center Authority. “This collaboration enhances the guest experience by offering premium beverage options that reflect the quality and hospitality we strive for at every event. GoodDays’ commitment to community and celebration aligns perfectly with our mission, and we’re excited about the energy and engagement this partnership will bring to our venues.”
"The Classic Center and new Akins Ford Arena have the space and infrastructure to host some of the largest events that come through Athens, and we couldn’t think of a better partner as we continue building GoodDays here in Georgia," said Beacham. "We’re excited to see our brand featured in such a dynamic environment and to introduce thousands of fans, concertgoers, and sports enthusiasts to the GoodDays experience."
The multi-year agreement runs through June 2028.
About GoodDays
GoodDays Classic Cocktails is on a mission to revolutionize the ready-to-drink cocktail market with premium craft cocktails, at a moderate ABV %, and handcrafted using real spirits and fruit juice. Inspired by the joy of gathering with friends and family, GoodDays captures the essence of cherished moments, providing a convenient way to enjoy classic cocktails wherever you are. Founded by industry veterans Jason Miller and Matt Beacham, GoodDays offers a range of refreshing drinks, including The Heater (Whiskey Sour), Better Nights (Vodka-Rita), Porch Swing (Vodka Sea Breeze), The Longboat (Gin Gimlet), and their new line of vodka sodas called Splash - a clean, crisp vodka soda Made the Real Way using lime, cranberry and grapefruit juices. GoodDays is currently available in over 250 retail and on-premise locations across Georgia, with continued expansion throughout the Southeast via regional distribution partners.
About The Classic Center
Located in Athens, Georgia, The Classic Center is a premier multi-use conference center, performing arts theatre, and covered outdoor pavilion. We host a wide range of events, including conventions, conferences, meetings, weddings, concerts, sporting tournaments, and special events. Our newly opened Akins Ford Arena further enhances our ability to bolster the economic, entertainment, and cultural well-being of Athens, offering expanded event capabilities and accommodating over 8,000 attendees.
For More Information:
Start Sippin'