Brand News
Aug 28, 2026Last Updated Aug 28, 2026New Beverages: Protein Gains From David, Jocko & VKTRY; Sunny D Gets SpookyProtein comes in all shapes and sizes in this week’s new product gallery, all the way from 3.3 oz. shots (VKTRY) to David’s new 30 gram shake. There’s also new…
May 5, 2026Last Updated May 5, 2026In L.A., Stars Dish on Celebrity BrandsCelebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that…
Jan 23, 2026Last Updated Jan 23, 2026New Products: Joyburst’s Upcoming Creatine Soda And Twinings Sparkling RTD TeaThis week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and…
May 21, 2024Last Updated May 20, 2024Jocko Fuel Wants to Take Extreme Ownership of Healthy Beverage SetIn the military Jocko Willink led troops into battle in Iraq and in business he’s built a lifestyle media brand around leadership and discipline, but now – as…