Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.
Taste Tomorrow Ventures, the venture capital arm of beverage incubator L.A. Libations, has made a strategic minority investment in happy products.
Since its 2022 speedrun from concept to launch in the wake of Honest Tea’s demise, Just Ice Tea has often measured its successes against its predecessor’s 24-year-long lifespan. And that is still the benchmark for Seth Goldman as Just establishes itself as the number two RTD tea in the natural channel.
