Brand News
Nov 25, 2014Last Updated Sep 9, 2015BevNET Live Winter ’14: Over 40 Industry-Leading Sponsors and ExhibitorsIn addition to one-of -a-kind opportunities to learn and network, BevNET Live Winter ’14 attendees will be able to visit and learn from over 40 best-in-class…
Nov 19, 2014Coca-Cola Signs Agreement With Great Lakes Coca-Cola DistributionToday the company announced that it had signed a definitive agreement with Great Lakes Coca-Cola Distribution, L.L.C., a wholly-owned subsidiary of Reyes…
Nov 5, 2014Last Updated Sep 9, 2015Coke Life Goes NationalCoke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other…
Oct 23, 2014Diet Coke to Celebrate New Taylor Swift AlbumTaylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth…
Oct 21, 2014Last Updated Sep 9, 2015Coke Announces Expanded Cost-Cutting StrategyCoke’s numbers for the three month period fell short of analyst expectations and elicited what company Chairman and CEO Muhtar Kent described as a “hard look…
Oct 21, 2014The Coca-Cola Company Reports Third Quarter and Year-to-Date ResultsThe Coca-Cola Company reported global volume growth of 1% in the third quarter and 2% year to date and gained volume and value share in nonalcoholic…Oct 16, 2014Last Updated Oct 16, 2014Coca-Cola Elects New Vice President to Board of DirectorsLeveridge, 44, was named Director of Investor Relations in July. He began his career with the Company in 1996 and has assumed roles of increasing…Oct 15, 2014Diet Coke Features Taylor Swift in New ‘Kittens’ CommercialThe spot, “Kittens,” is part of Diet Coke’s new “Get A Taste” campaign that launched last month. The integrated campaign celebrates fans’ unwavering love for…
Oct 14, 2014Jay Z and Vitaminwater Present ‘Where I’m From’ Digital SeriesIn partnership with vitaminwater, JAY Z’s Life+Times will present a twelve-part digital series that premiered on September 25, 2014.
Sep 29, 2014Sprite Cranberry Returns Before the HolidaysWith summer ending and the beginning of the holiday season around the corner, Sprite is setting the mood by spreading some “berry” cheer.Sep 29, 2014Taylor Swift Joins Diet Coke ‘Get a Taste’ CampaignThe winner of an astounding seven GRAMMY Awards, Taylor Swift is no stranger to the limelight. Now, she’s shining a spotlight on how the great taste of Diet…Sep 23, 2014Coca-Cola and BT Global Services Connect Communities in South AfricaCoca-Cola South Africa, bottling partner Coca-Cola Fortune and BT Global Services are partnering to set up WiFi on Coca-Cola machines and provide free internet…Sep 23, 2014Diet Coke Launches ‘Get A Taste’ Marketing CampaignTo celebrate fans’ unwavering love for the delicious taste of Diet Coke, the brand is launching an integrated campaign called “Get A Taste.”
Sep 16, 2014Last Updated Sep 9, 2015The Return of SurgeA large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.