Brand News
Jul 7, 2026Last Updated Jul 7, 2026Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks AheadAs the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in…
Apr 27, 2026Lemon Perfect Founder Enters Second Act With POPWTRLemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
Jan 12, 2026Last Updated Jan 12, 2026Cost-Cutting Lemon Perfect Sheds CEO, CMOAn investor-driven shakeup at Lemon Perfect has resulted in significant headcount reduction, including company leadership and several of its employees.
Dec 31, 2025Last Updated Jan 5, 2026Lemon Perfect Nets Fresh $9.7MLemon Perfect reported a $9.7 million investment of an expected $15 million round, according to a recent SEC Form D filing.
Jun 18, 2025Last Updated Jun 18, 2025People Moves: Mari Lee Joins Lemon Perfect; Perfect Hydration’s New PrezCPG marketing vet Mari Lee has found her next project as CMO of enhanced water brand Lemon Perfect, joining the business after a five-year stint at sports…
Oct 28, 2024Last Updated Oct 28, 2024Lemon Perfect: New CEO Says Scaling Top Priority as Brand Looks to ‘Go Anywhere’Earlier this month, Lemon Perfect named former Mast-Jägermeister US head Jeff Popkin as its CEO, marking the first chief executive move at the enhanced water…
Oct 4, 2024Last Updated Oct 4, 2024Lemon Perfect Names Jeff Popkin as CEO, Founder Moves to Chairman RoleThere’s been a changing of the guard at Lemon Perfect. Former Mast-Jägermeister US chief executive Jeff Popkin was announced as the new CEO of the enhanced…
Jun 27, 2024Last Updated Jun 26, 2024BevNET Live: Key Moments at Lemon PerfectIn this video from BevNET Live Summer 2024, Lemon Perfect founder and CEO Yanni Hufnagel speaks about making “tough calls” as he has scaled his beverage brand.
May 1, 2024Last Updated May 3, 2024Distribution: Juvee Hits The Target, Supergut Gets GLP-1 WildIn the latest distribution roundup, Juvee capitalizes on the reach of its new owners, Illicit Elixirs aligns with fitness and Lemon Perfect goes national in…
Oct 24, 2023Last Updated Oct 25, 2023Lemon Perfect Names Former Onda COO Kimmell as Chief Supply Chain OfficerLemon Perfect is bringing on David Kimmell, a former operations head at Onda and Spindrift, as its Chief Supply Chain Officer. Founded in 2017, Lemon Perfect…
Oct 12, 2023Last Updated Oct 16, 2023Distribution: Táche Goes Deeper In SoCal; Crescent 9 Takes THC To Louisiana GrocersTáche Brings Pistachio Milk To Bristol Farms Táche announced this week that its pistachio-based alt milks are now available at 15 locations of Southern…
May 12, 2023Last Updated May 12, 2023This Week’s New Products: Non-Alcoholic Cocktails, Plus SunnyD Super GreensIn this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off…
Apr 17, 2023Last Updated Sep 14, 2023Distribution Roundup: Lemon Perfect Hits Target, Cann In NY StateLemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail…
Apr 28, 2022Last Updated Apr 28, 2022Beyoncé Joins Lemon Perfect in $31M Series A RoundEnhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and…