Lemon Perfect.

An investor-driven shakeup at Lemon Perfect has resulted in significant headcount reduction, including company leadership and several of its employees.

Lemon Perfect reported a $9.7 million investment of an expected $15 million round, according to a recent SEC Form D filing.

CPG marketing vet Mari Lee has found her next project as CMO of enhanced water brand Lemon Perfect, joining the business after a five-year stint at sports nutrition and energy drink maker Nutrabolt.

Earlier this month, Lemon Perfect named former Mast-Jägermeister US head Jeff Popkin as its CEO, marking the first chief executive move at the enhanced water startup since it was founded in 2017. A month into the role, Popkin says his priority is to scale a brand he believes has the ability to “go anywhere” from c-stores to golf shops.

There’s been a changing of the guard at Lemon Perfect. Former Mast-Jägermeister US chief executive Jeff Popkin was announced as the new CEO of the enhanced water brand this week, while founder Yanni Hufnagel has moved into the role of executive chairman.

In this video from BevNET Live Summer 2024, Lemon Perfect founder and CEO Yanni Hufnagel speaks about making “tough calls” as he has scaled his beverage brand.

In the latest distribution roundup, Juvee capitalizes on the reach of its new owners, Illicit Elixirs aligns with fitness and Lemon Perfect goes national in one of the biggest natural channel retail chains.

Lemon Perfect is bringing on David Kimmell, a former operations head at Onda and Spindrift, as its Chief Supply Chain Officer. Founded in 2017, Lemon Perfect produces a line of sugar-free flavored waters made with lemon juice, positioned as a better-for-you alternative to lemonade.

Táche Brings Pistachio Milk To Bristol Farms Táche announced this week that its pistachio-based alt milks are now available at 15 locations of Southern California natural grocery chain Bristol Farms. The retailer is carrying all four varieties (Original, Unsweetened Original, Vanilla and Unsweetened Vanilla) of its 32 oz. cartons for $8.99 each. The Bristol Farms […]

In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.

Lemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail channel debut in Sprouts Farmers Market.

Enhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and entrepreneur Beyoncé Knowles-Carter. The new financing brings the California-based company’s total financing to over $42.2 million and arrives as the brand prepares to expand its footprint to over 40,000 doors nationwide this year.

Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.

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