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The contribution will benefit the next generation of Latino communicators PURCHASE, N.Y., Aug. 2, 2012 /PRNewswire/ — The PepsiCo Foundation, the philanthropic arm of PepsiCo, has committed $50,000 to the National Association of Hispanic Journalists (NAHJ) for scholarships and internships to deserving students interested in pursuing careers in journalism and social media. The announcement will […]

The DEWeezy Project Inspires Creativity and Brings Action Sports Culture to Youth Across the Country Fans Invited to Collaborate on Next Lil Wayne DEW Commercial PURCHASE, N.Y., Aug. 1, 2012 /PRNewswire/ — Mountain Dew and Lil Wayne announced today they have partnered with action sports youth development agency STOKED for the next phase of their […]

Relationship Celebrates 20-Year Mark PALM BEACH GARDENS, Fla., July 31, 2012 /PRNewswire/ –– The PGA of America and PepsiCo, Inc. (NYSE: PEP) have renewed their longstanding partnership with a new multi-year contract. PepsiCo, maker of iconic beverage brands such as Pepsi, Mountain Dew, Gatorade, Lipton iced teas and Aquafina, has served as the official non-alcoholic […]

CHICAGO, July 24, 2012 /PRNewswire/ — Tropicana, a division of PepsiCo, Inc. (NYSE: PEP), introduced an elegantly-designed 89-ounce container for its flagship Tropicana Pure Premium 100% pure Florida orange juice  with no added sugar, water or preservatives. This sleek, first-of-its kind package is ideal for any breakfast or brunch occasion because it offers orange juice lovers […]

Simple Tips for Teen Athletes to Stay Safe This Summer CHICAGO, July 23, 2012 /PRNewswire/ — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with the NFL, NBA, and MLS for the Gatorade “Beat the Heat” program.  […]

Deal includes non-alcoholic beverages, salty snacks and sports fuel PURCHASE, N.Y. and PITTSBURGH, July 23, 2012 /PRNewswire/ — PepsiCo, Inc. today announced a multi-year relationship with the Pittsburgh Steelers to be the franchise’s exclusive non-alcoholic beverage, salty snacks and sports fuel provider. The deal marks the Steelers first partnership with PepsiCo’s expanded portfolio, which includes iconic […]

Despite weaker sales for the mid-calorie soda, PepsiCo has launched two limited-edition flavors for Pepsi NEXT. Pepsi debuted Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango earlier this week, and each will be available nationwide through September 8.

PURCHASE, N.Y., July 18, 2012 /PRNewswire/ — Mountain Dew® today announced that its partnership with Warner Bros.’ and Legendary Pictures’ summer blockbuster “The Dark Knight Rises,” which opens in theaters on July 20, is extending beyond the United States with activations to engage DEW and Dark Knight fans in nearly 20 countries across the Americas, […]

Promotion gives fans chance to win prizes while raising up to $75,000 for the Dollar General Literacy Foundation PLANO, Texas, July 17, 2012 /PRNewswire/ — PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off […]

Looking for a unique edge in a weakening soft drink market, PepsiCo Inc. plans to launch a new malt-flavored version of Mountain Dew later this summer, according to Reuters. PepsiCo will initially test Mountain Dew Johnson City Gold at Kroger and 7-Eleven stores in select cities in the Midwest as well as Denver, Colo. and Charlotte, N.C. beginning in late August.

Fans Enter Facebook Sweepstakes for Chance to Attend All-Star Game Festivities PURCHASE, N.Y., June, 19, 2012 /PRNewswire/ — Aquafina, the official bottled water of Major League Baseball (MLB), is launching a national sweepstakes to send one grand prize winner to the 2012 MLB All-Star Game. Between now and June 26, 2012, fans can enter for […]

PURCHASE, N.Y., June 18, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. today announced that Larry Thompson has rejoined the company as Executive Vice President, Government Affairs, General Counsel and Corporate Secretary, effective July 30. Thompson will succeed Maura Abeln Smith, who chose to leave the company to pursue other opportunities.

Prove You’re the Most Devoted DEW and Dark Knight Fan for a Chance to Attend “The Dark Knight Rises” Premiere in New York City PURCHASE, N.Y., June 18, 2012 /PRNewswire/ — For super fans eagerly awaiting a taste of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises,” the wait is over. Today, Mountain Dew® launched the […]

PURCHASE, N.Y., June 15, 2012 /PRNewswire/ — Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt, who will be driving a special No. 88 Diet Mountain Dew/“The Dark Knight Rises”-inspiredChevrolet in Sunday’s race, tested at the two-mile track before going alongside […]