Magic Mind

A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.

Mental performance shot maker Magic Mind secured $12.4 million of a nearly $16 million round as it grows its retail footprint.

“Mental performance” shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.

Functional shots brand Magic Mind will apparate into Sprouts Farmers Market stores across the country this month; Vietnamese coffee maker Nguyen Coffee Supply announced that all three of its ready-to-drink canned coffees will be included in Sprouts’ Innovation Program.