Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Minor Figures
by Minor Figures LTD.
Marketing: Tom Holland and Robert Downey Jr.’s Super Beverage Team Up
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
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Our latest news roundup from Expo West 2024 highlights a portfolio shakeups from oat milk specialists Minor Figures, KOR and Explorer Cold Brew, along with a bold new take on Mexican aguas frescas.
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Fueled by widespread acceptance for both almond and oat milks, plant-based milk continues to scale at a healthy clip, expanding dollar sales 9.1% through January 23, according to data from IRI.
Coffee, California Are Keys to Minor Figures U.S. Oat Milk Debut
As Minor Figures quietly rolls out to U.S. coffee shops and independent retailers, the four-year-old brand is hoping its coffee credentials and playful personality will help it to disrupt an increasingly crowded marketplace.