Brand News
Jan 15, 2026Last Updated Jan 16, 2026Minor Figures Relaunches Lattes In Multiserve FormatOat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Oct 7, 2025Last Updated Oct 17, 2025Marketing: Tom Holland and Robert Downey Jr.’s Super Beverage Team UpFrom the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition…
Mar 14, 2024Last Updated Mar 14, 2024Expo West: Minor Figures Chases Chai; KOR Gets Bigger, Explorer Gets SmallerOur latest news roundup from Expo West 2024 highlights a portfolio shakeups from oat milk specialists Minor Figures, KOR and Explorer Cold Brew, along with a…
Mar 2, 2023Last Updated Mar 7, 2023Expo West Preview: Alt-Milk Innovators Build Around Clean Ingredients, BaristasFueled by widespread acceptance for both almond and oat milks, plant-based milk continues to scale at a healthy clip, expanding dollar sales 9.1% through…
Feb 6, 2020Last Updated Feb 5, 2020Coffee, California Are Keys to Minor Figures U.S. Oat Milk DebutAs Minor Figures quietly rolls out to U.S. coffee shops and independent retailers, the four-year-old brand is hoping its coffee credentials and playful…