Brand News
Sep 29, 2015Last Updated Sep 29, 2015Keurig Launches New “Kold” Beverage SystemUnlike competing at-home cold beverage machines, Kold does not use a carbon dioxide canister to create carbonated beverages. Instead, its sparkling drink pods…
Sep 15, 2015Last Updated Sep 15, 2015Dr Pepper Snapple, Rockstar Outperform Rivals in Latest “All Channel” Nielsen DataAs volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to…
Sep 15, 2015POWERADE Taps Jimmy Graham for “Just A Kid” CampaignThe campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore.
Sep 14, 2015Last Updated Sep 15, 2015WSJ: PepsiCo, Sodastream Expand PartnershipNearly a year after PepsiCo unveiled a limited test of two of its soda brands for use in SodaStream’s at-home carbonation machines, the two companies have…
Aug 19, 2015Last Updated Aug 19, 2015Naked Juice Taps Adrian Grenier For #DrinkGoodDoGood CampaignIn launching the Drink Good. Do Good. campaign, Naked Juice is committing to donate up to 500,000 pounds worth of fruits and vegetables to Wholesome Wave.
Aug 10, 2015Aspartame-Free Diet Pepsi Hits ShelvesBeginning today, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be…
Jul 28, 2015Mountain Dew and Doritos Kick off “Fuel Up for Battle” CampaignMountain Dew is bringing back tried and true gamer-favorite – Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime – for a limited…
Jul 24, 2015Starbucks and PepsiCo Partner to Bring RTD Coffee and Energy Portfolio to Latin AmericaStarbucks relationship with PepsiCo began more than 20 years ago when the two companies formed the North American Coffee Partnership
Jul 21, 2015Last Updated Sep 9, 2015Lawsuits Target Pure Leaf’s “All Natural” ClaimsPure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits…
Jul 9, 2015Last Updated Sep 9, 2015PepsiCo CFO Hugh Johnston Named Vice ChairmanPepsiCo Chairman and CEO Indra Nooyi called the new appointments “essential to ensure our ability to better navigate complex operating conditions around the…Jul 9, 2015Last Updated Jul 13, 2015PepsiCo Reports Second Quarter 2015 ResultsPepsiCo, Inc. today reported organic revenue growth of 5.1 percent and core earnings per share of $1.32 for the second quarter.
Jun 23, 2015Last Updated Sep 9, 2015Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster AgainA positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to…
Jun 15, 2015Pepsi Kicks Off “Pop Open Music Every Hour” CampaignPURCHASE, N.Y., June 15, 2015 /PRNewswire/ — Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of…
Jun 11, 2015Gatorade Taps Top Athletes For 11th Annual Beat The Heat CampaignIn its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to…