Mountain Dew Game Fuel

PepsiCo today reported organic revenue growth of 4.4 percent and core earnings per share of $0.83 for the first quarter.

As part of this expansive food and beverage partnership with the league, PepsiCo will leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands to engage NBA fans through PepsiCo’s world-class sports marketing and high-profile activation.

PepsiCo has signed on to become the official food and beverage partner of the NBA while Coca-Cola has announced a multi-year deal with the MLS.

Mountain Dew Baja Blast is the second largest and fastest growing beverage sold at Taco Bell, and has generated more than $1 billion in retail sales since its introduction.

The shift speaks to the faster and more drastic drop of diet soda within the greater fall from grace of carbonated soft drinks, which have now seen a full decade of declines.

Mr. Fisher served as president and chief executive officer of the Federal Reserve Bank of Dallas from 2005 toMarch 2015, and as a Deputy U.S. Trade Representative from 1997 to 2001.

As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation’s amphitheaters, clubs and theaters in the United States.

Activating across multiple brand platforms, Pepsi®, Mountain Dew®, Brisk® Iced Tea and Lipton® Iced Tea will offer event attendees a host of interactive experiences designed to drive consumer engagement.

PepsiCo, Inc. (NYSE: PEP) today reported core earnings per share of $1.12 for the fourth quarter of 2014 and $4.63 for the full year, on organic revenue growth of 5 percent for the quarter and 4 percent for the full year.

The partnership officially kicks off in New York City as we lead into the hottest weekend in professional basketball and fans will get a first look on February 14 when a new TV commercial airs, starring Westbrook and his buddies.

For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.

Three months removed from PepsiCo’s launch of Pepsi True, a mid-calorie cola sweetened with stevia, the beverage and snack giant is now expanding distribution and introducing new sizes of the product to three U.S. cities.

The smooth, crisp iced tea line will be available in three delicious flavors: lemonade, raspberry and peach.

The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.