PURCHASE, N.Y., May 18, 2015 /PRNewswire/ — Brisk, the iced tea brand known for its bold flavors, and Mishka, a Brooklyn-based lifestyle brand today announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting May 18, 2015. The collaboration is part of Brisk’s “Kinda Out There” campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L’Amour Supreme.
“Brisk has long been a believer in self-expression and innovation through our packaging design, and we are now excited to extend the reach of our art through a partnership with Mishka,” said Kathy Kennedy, Marketing Director, Brisk. “The Brisk X Mishka collection is an opportunity for us to connect to our core target in a way that is relevant and memorable to them – ultimately, kinda out there.”
Brisk X Mishka Exclusive Apparel
The partnership with Mishka—a Brooklyn-based lifestyle brand that started as a t-shirt shop and over the years has built its own unique lifestyle brand and culture – features a small-batch apparel line that includes two t-shirt designs, a flat brim baseball cap, jersey and backpack.
Head designer at Mishka, Greg Rivera, led the creative development of the apparel designs. “Mishka as a brand offers some kinda out there, colorful and loud designs, so it was a solid fit for us to partner with Brisk for this unique apparel collection,” says Greg. “The Brisk can art was really a unique and interesting source of inspiration. Each character had its own personality that we interpreted and put through a Mishka lens. It was a really fun project for us.”
The limited-edition collection will be available exclusively on MishkaNYC.com starting May 18, retailing for $32 to $92. Fans also have the chance to win items through the Brisk Find, Snap, Tag promotion.
“Find, Snap, Tag” Sweepstakes
Starting May 18, Brisk’s characters will be “Kinda Out There” – showing up online through social and digital content on YouTube, Twitter and Instagram, as well as in select cities (Washington D.C., Chicago, and Los Angeles) through eye-catching murals, stencils and more. Consumers will also be able to view characters in retail locations where Brisk Iced Tea is sold nationwide. Those who spot Brisk’s epic can art characters online, or in real life will have a chance to win exclusive Brisk X Mishka gear. Consumers are encouraged to FIND the characters, SNAP a photo and TAG their photo on Twitter or Instagram using the hashtags #ThatsBriskBaby and #Entry for a chance to win exclusive Brisk X Mishka gear.
For more information visit www.drinkbrisk.com.
Mishka—born in Brooklyn, was founded in 2003 by Mikhail Bortnik and Greg Rivera. The brand started as a humble t-shirt company that wanted to spread art and weirdness through graphic designs. Mishka has since grown into a lifestyle brand with a worldwide presence. But make no mistake: the “DIY” ethics of New York City’s electric street-culture is the heart that beats at Mishka’s core. That raw passion, and the brand’s devotion to celebrating the individual, has taken a small family of Brooklyn based Mishka fanatics to the world stage.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.