Official Brand Overview
Whether you refer to the military definition or the civilian interpretation, the phrase “On Point” commonly refers to a person who is alert, focused and ready to take action. In the military, On Point refers to the first or lead person and most exposed position in a combat formation, can also be referred to as the “Point Man”. This individual must remain extremely focused and dil...igent as they are generally the first person to make contact with opposing forces. In pop culture, On Point refers to someone who is at the top of their game. A person who is ready to solve any problem, answer any question or accomplish any task. This person generally displays great leadership and takes great pride in their work.