PLANO, Texas — In 2014, 7UP® will amplify the EDM energy, community and movement with #7x7UP. This yearlong 7UP® program will bring uplifting experiences to 7 festivals and events. As part of this exciting collaboration 7UP® will partner with 7 DJs, including the world-renowned DJ, Tiësto, who helped 7UP light up a village in Chile as part of 7UP®’s […]
PURCHASE, N.Y. — As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2during […]
PURCHASE, N.Y. — #FUTBOLNOW – Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin […]
PURCHASE, N.Y. — Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand’s one-of-a-kind flavor and heritage as a cultural instigator with Bentley’s trailblazer attitude and authentic sound. The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending […]
PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced the election of Rona Fairhead to its Board of Directors. Mrs. Fairhead will join the Board and the Audit Committee effective March 13, 2014. Mrs. Fairhead, 52, brings almost 30 years of experience in finance and global business to the PepsiCo Board. She served as chairman and chief executive officer […]
NEW YORK — As part of PepsiCo’s weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate $1 million to the Bob Woodruff Foundation, a national nonprofit organization dedicated to supporting post-9/11 injured service members, veterans and their families, and the caregivers and communities that support them. The donation will be […]
The company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America because of its growing middle class and economic growth potential, according to a company release.
PURCHASE, N.Y. — Aquafina® FlavorSplash®, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
PLANO, Texas — Gandhi once said, “Be the change you want to see in the world,” and 7UP® is proud to announce an innovative way for consumers to do just that. In partnership with Project 7, 7UP® aims to make an impact by giving consumers the opportunity to give back to people and local communities around the […]
PURCHASE, N.Y. and KNOXVILLE, Tenn. — As an official sponsor of the 2014 Academy Awards, Pepsi announced today it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s biggest night. Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain […]
PURCHASE, N.Y. — #FUTBOLNOW – Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the […]
PURCHASE, N.Y. — Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption. Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus […]
When Americans dislike an ingredient, they do more than take their business elsewhere. With blogs and online petitions as the vehicles, they’re dissenting the standards and altering the contents of products from major companies, according to Candice Choi of The Associated Press.
Nick Webb of The Irish Independent writes that Kilkenny, Ireland-based Glanbia, an international nutrition and cheese company, is amid a three-way shootout to buy Cytosport, Inc., the company that produces Muscle Milk, for about $500 million. Webb writes that Glanbia is said to be facing competition from dairy-ingredients firm Whitewave Foods and NBTY, a manufacturer of vitamins and nutritional supplements.
