PURCHASE, N.Y. — Today, Pepsi announces its partnership with Prince Royce and welcomes the 16-time Billboard Latin Music Award® winning artist as the newest member of the Pepsi music family. This year-long, multi-faceted partnership with Royce will include support of his U.S. summer tour and a national ad campaign.
Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a fun Pepsi intermission spot that aired during this year’s 56th Annual GRAMMY Award show.
As a sponsor of the 25th Annual Billboard Latin Music Awards, Pepsi will have a presence during the show including four 30-second ad spots during the telecast including dedicated spots that illustrate how Prince Royce fits in with the brand’s “Live For Now” spirit. Tune in to Telemundo at 7:00 PM EST on April 24 to watch the awards. This year, Prince Royce is nominated for 16 awards, including Artist of the Year.
Stay tuned for more information on what’s next for Prince Royce and Pepsi by visiting www.pepsi.com and following @Pepsi on Twitter.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Prince Royce
Prince Royce is the biggest breakthrough artist the Latin music industry has seen in many years. His self-titled debut album has been certified 3x Platinum in the US and Puerto Rico. The twenty-four year old has recorded hit songs with superstars Maná, Daddy Yankee, Selena Gomez, Thalia and Michel Teló; toured the US with Enrique Iglesias and Pitbull as well as with his own 30-city US concert tour which included sold-out shows at Radio City Music Hall and the NOKIA Theatre LA LIVE; and was the winning coach in the debut season of the top-rated US Latin TV show La Voz Kids. Royce is a three time Latin Grammy nominee and has won 16 Latin Billboard Awards, 16 Premio Lo Nuestro and 17 Premios Juventud. At the age of twenty-two, he garnered the Composer of the Year Award at the 2012 Latin Billboard Awards, becoming the youngest person in the history of the awards to receive the honor; and at 23 he won the 2013 BMI Latin Songwriter of the Year Award. The artist’s latest album Soy El Mismo (www.smarturl.it /SoyElMismoitunes) debuted at #1 in US and PR in October and has been certified Platinum by the RIAA. It’s first single “Darte Un Beso”, was the #1 song in the country for 14 weeks according to Billboard’s “Hot Latin Songs” chart. Second single “Te Robaré” recently reached #1 on Billboard’s “Latin Airplay” chart last week, marking Royce’s eighth #1 and his 7th consecutive #1 single on the chart. The Sony Music Entertainment recording artist is currently recording his first English-language Pop album to be released through RCA Records.