On the Fourth of July, when you were busy grilling burgers, struggling to tolerate family members and watching fireworks, The Coca-Cola Co., Inc. was busy operating an aggressive promotional push. Wells Fargo, a financial services company that provides market research, said that this strategy, if not excessive, could be “quite shrewd.”
PURCHASE, N.Y. — Pepsi is calling all fans to move it like Beyonce for a chance of a lifetime. Starting Thursday, July 4, fans who submit a 10 second dance video clip themed after Pepsi’s latest TV commercial featuring Beyonce may be eligible to win the chance to appear in a unique “super fan” music video […]
The package accounts for only 2 percent of all soft drinks sales, but The Coca-Cola Co. and PepsiCo are looking at glass bottles as a potential growth area for a category mired in decline, according to a recent article in The Wall Street Journal. Buoyed by gains in the sale of soda in glass bottles and the premium price commanded by the package, the cola giants are increasing the availability of their products in glass.
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea, America’s number one portfolio of teas, alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice – the longest and brightest day of the year – by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, aptly […]
Bold Iced Tea Brand Teams with VICE Media and Remezcla on Lifestyle Content Partnership PURCHASE, N.Y., June 5, 2013 /PRNewswire/ — Brisk® Iced Tea today announced a new multi-dimensional digital channel editorially curated by Noisey, VICE’s music channel and Remezcla – www.BriskBodega.com – that will provide fans with up to the moment access to urban cross-cultural trends, artists and events. […]
PURCHASE, N.Y. — Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy® nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports leagues, including the NFL and MLS, for the Gatorade Beat the Heat educational campaign. In its ninth year, Gatorade Beat the Heat aims to raise awareness among athletes, parents […]
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton, America’s number one portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign set to inspire consumers to ‘Feel the Taste’ of summer all season long. As the unofficial start of summer, Memorial Day marks the perfect time for consumers to toss aside their sweaters and enjoy all […]
PURCHASE, N.Y. — With summertime just around the corner, Pepsi® and Mountain Dew® are excited to announce “Iconic Summer,” giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never […]
PURCHASE, N.Y. — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol.
Four years after the launch Coca-Cola’s Freestyle, an innovative soda fountain dispenser that allows consumers to create customized drinks, PepsiCo will begin testing “Touch Tower,” a new machine that gives people the ability to add a variety of flavors to a range of its soda brands, according to the Associated Press. News of the test launch was first reported by industry publication Beverage Digest.
PURCHASE, N.Y. — SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum . Starting today in Phoenix, Ariz. in the Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call […]
PURCHASE, N.Y. — Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a […]
PURCHASE, N.Y. — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes […]
