Pink Energy Drink: Pink Diet Energy Drink

Finally, an energy drink marketed towards the female consumer -- and they do it so well. In our street tests, this product was selected by almost every female respondent. The design is clean, attractive, and simple -- again, very different than most of the products that are out there pushing aggressive, sexual, or offensive images. As for the flavor, this product gets very high marks -- and it's sugar free and low in calories. Perhaps the most interesting thing about this product is that the "diet" aspect of this product is so subtle (both in the packaging and flavor) that participants in our consumer tests did not generally recognize it as a diet product. Overall, we think this product is truly unique -- a good design, taste, and marketing towards the female consumer make it an energy drink that has the potential to stand out from the crowd. We don't see it as a drink that will necessarily overtake Red Bull, but certainly a product that will win over female and diet consumers.