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Official Brand Overview
PLAYA DIA is a luxury-positioned tequila brand built around a coastal, leisure-driven lifestyle. Its flagship Tequila Blanco is made from 100% Blue Weber Agave grown in the highlands and lowlands of Jalisco, Mexico, with just three ingredients—agave, water and yeast—and is bottled at 40% ABV (80 proof) in 750ml. The unaged expression emphasizes a smooth, additive-free, "zero burn" profile. The founder-led brand launched in California retail and on-premise accounts, ships online to much of the U.S., and also sells branded beach-club apparel and corporate gifting.
