Prime Sues Más+ by Messi Over False Advertising Claims
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
Prime
by Prime Hydration, LLC
PRIME Lawsuit Dismissed; ‘Smidgen’ More Caffeine Immaterial, Judge Rules
A New York Southern District court judge’s ruling last week dismissed a class action suit against Prime alleging the brand’s energy drinks contained more than the listed 200 mg of caffeine per 12 oz can.
Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks Surge
Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.
Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Logan Paul Talks PRIME’s Big Year
In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.
PRIME Responds After Sen. Schumer Calls for FDA Investigation
As a pro fighter, Logan Paul has gone up against Damian Priest, Floyd Mayweather, and even his own PRIME co-founder KSI. But could his next public bout be with the senior Senator from New York?
PRIME Lands Multi-Year UFC Partnership
Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.