Dalla Terra Italian Wine & Spirits takes a bullish stance in 2026 with a significant expansion of its sales team

(March 16, 2026; NAPA, Calif.)—Dalla Terra Italian Wine & Spirits, a leading direct importer and national agent of family-owned estate wineries and distilleries from Italy, today announced a significant expansion and reorganization of its sales team.

Since 1990, Dalla Terra has been known for its dedication to cultivating meaningful, long-term partnerships with small, independent Italian producers and distributors. In support of these relationships, the company and its producer partners have made strategic investments to expand the national sales organization and have hired six new market managers across the U.S. The expansion places additional experts in key regional markets, strengthening support for distribution partners by increasing authentic, knowledgeable engagement across both retail and on-premise channels nationwide.

Coinciding with this expansion, the company—formerly known as Dalla Terra Winery Direct—has changed its name to reflect its position as leading experts and curators of both wine and spirits from Italian family-owned producers. The comprehensive rebrand also includes a refined visual identity, a new logo, and a website.

“At a time when much of the global wine and spirits industry is navigating disruption and uncertainty, we are choosing to lean into opportunity and invest in our future,” said Scott Ades, president of Dalla Terra. “By expanding our sales team and evolving our brand, we are positioning Dalla Terra to emerge stronger, more agile, and better equipped to support our producers, distributors, and customers in a changing marketplace.”

“For more than three decades, we have been committed to championing our family-owned producers,” said Brian Larky, founder of Dalla Terra. “The investment in our team and the strategic rebrand reflects who we are today and amplifies the strength and diversity of our portfolio. We are investing in the future because we know that wine, spirits, food, family, and friends all belong together and always will. While others struggle to navigate shifting market conditions, we see an opportunity to expand and pave the way to a more promising tomorrow.”

About Dalla Terra Italian Wine & Spirits

Founded in 1990, Dalla Terra Italian Wine & Spirits is a direct importer and national agent of a select group of leading, family-owned, estate wineries and distilleries in Italy. The name Dalla Terra means “Of the Earth” in Italian, representing a commitment to work alongside estates that have achieved reputations for top-quality production in their respective regions or appellations. Dalla Terra’s ability to adapt to an ever-changing marketplace is due to its highly curated portfolio and innovative business model. By limiting its portfolio and partnering only with the highest quality producers, Dalla Terra ensures that the portfolio will be an unparalleled source of remarkable Italian wines and spirits.

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