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BevNETPress Releases

mocean Launches on Amazon, Bringing Taurine-free Functional Energy to Adults Nationwide

PRESS RELEASE posted by Publicity For Good

Mar. 17, 2026 at 2:16 pm

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Cape Cod, M.A., March 16, 2026 — mocean™, the functional energy drink built for adults who have outgrown conventional energy beverages, is now available on Amazon. The launch gives consumers across the country direct access to a cleaner, more intentional alternative to mainstream energy drinks.

The Amazon storefront marks a significant expansion for the brand beyond its regional New England launch. Shoppers can now browse and order mocean™'s full product line with 2-day delivery nationwide, giving the brand a national retail presence from day one.

"Amazon gives us the ability to reach the adult consumer who has been underserved by this category for years," said Tony Vieira, CEO and Co-Founder of mocean™. "This is the platform where serious brands build national trust, and we are ready for that conversation."

mocean™ is the creation of Tony Vieira, a credentialed brewmaster with 36 years of experience at Anheuser-Busch, Coors, and Mark Anthony Brewing, and his son Christian, a marketing and advertising industry veteran. The father-son duo developed mocean™ after identifying a clear gap in the market: working professionals, parents, and creators had no energy product that spoke to who they are or respected their health.

mocean™ differentiates itself from conventional energy drinks on several fronts:

  • Taurine-free formulation, removing an ingredient that recent research links to accelerated cancer cell growth

  • Shiso, an Eastern botanical introduced to the U.S. energy drink category for the first time, with proven immunity and wellness benefits

  • 130mg of caffeine per serving, supporting safe daily consumption of two to three cans

  • Functional ingredients including Echinacea and Elderberry for added wellness support

  • Formulated to meet Whole Foods and Sprouts ingredient standards

mocean was recently featured in BevNet's Natural Beverage Guide with a full-page placement, marking growing industry recognition for the brand since its launch.

About mocean™

mocean™ is a functional energy drink co-founded by Tony Vieira and his son Christian Vieira. Tony brings 36 years of beverage expertise from Anheuser-Busch, Coors, and Mark Anthony Brewing, including contributions to the rise of Blue Moon and White Claw. mocean™ is taurine-free, formulated with Eastern botanicals including Shiso and Elderberry, and designed for adults who want clean, responsible energy without the ingredients or marketing gimmicks that define most energy drink brands. The product is formulated to meet the standards of premium natural retailers.

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