Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch
Adult non-alc beverage brand Proxies has acquired the assets of defunct mocktail maker Avec, with plans to use its recipes for a new canned drinks line slated to launch early next year.
Proxies
by Proxies
Marketing: Tom Holland and Robert Downey Jr.’s Super Beverage Team Up
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
Reviews: Crunchy Hydration, Undone Italian Spritz & Proxies’ Five-Star Cider
An Italian Spritz that is definitely NOT an Italian apero. A dry cider minus the booze. Hydration that’s… Crunchy? We’ve got it all in this week’s reviews, including a rare perfect five-star score.
Amidst Non-Alc Surge, Why Is Wine Struggling To Gain Momentum?
The non-alcoholic alternative movement continues to build momentum but alcohol-removed wine is struggling to keep up as sourcing, production and a higher price point hinder broad consumer appeal.