Nick Webb of The Irish Independent writes that Kilkenny, Ireland-based Glanbia, an international nutrition and cheese company, is amid a three-way shootout to buy Cytosport, Inc., the company that produces Muscle Milk, for about $500 million. Webb writes that Glanbia is said to be facing competition from dairy-ingredients firm Whitewave Foods and NBTY, a manufacturer of vitamins and nutritional supplements.
Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.
MINNEAPOLIS — Buffalo Wild Wings, Inc. today announced that PepsiCo, Inc. will become the restaurant’s primary soft drink and non-carbonated beverage provider, bringing some of the country’s most popular beverage brands to Buffalo Wild Wings restaurants beginning in 2014. In addition, Buffalo Wild Wings and PepsiCo plan to combine the power and excitement of their respective […]
An article in The Wall Street Journal by reporter Mike Esterl notes that food and beverage products labeled as “natural,” such as PepsiCo’s Naked juice, are beginning to shed the hazy modifier. Also, last Thursday, the FDA proposed measures that would “all but eliminate” artificial trans fats, a major contributor to heart disease in the U.S., from the food supply.
PURCHASE, N.Y. — In response to the devastation and destruction to the Philippines from Typhoon Haiyan, the PepsiCo Foundation is donating USD $1 million to support disaster relief and recovery efforts. The company is partnering with four relief agency partners to deliver this aid: American Red Cross International Response Fund, Give2Asia, Habitat for Humanity International and Save the Children. […]
Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
Wesley Vultaggio, AriZona’s owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
SAN FRANCISCO, Oct. 10, 2013 /PRNewswire/ — Today, Mountain Dew® announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native will make his debut as a member of the team on the street skate course at the Dew Tour’s San Francisco, Calif. stop from October 10 – 13. “Sean is one of the best young […]
PURCHASE, N.Y., Oct. 10, 2013 /PRNewswire/ — #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the world […]
PLANO, Texas–(BUSINESS WIRE)–7UP, the official beverage sponsor of The Latin GRAMMY Awards® for the fourth consecutive year, is giving fans a chance to “Live it UP with Enrique” as part of an unforgettable VIP experience. In partnership with The Latin Recording Academy® and Enrique Iglesias, 7UP will send seven lucky fans to Las Vegas to attend the 14th Annual […]
Pepsi Adds Soundtrack to its “Are You Fan Enough” Campaign with NFL Players’ Favorite Playlists on iTunes Radio PURCHASE, N.Y., Sept. 26, 2013 /PRNewswire/ — Today, Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the […]
LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including Steven Gerrard, Daniel Sturridge and Philippe Coutinho. As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports […]
PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live today with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on […]
