Hip Hop Hall Upfront Preps $100M in Official Sponsorships From Brands, Advertisers, and Record Labels for Naming Rights, Marquee, Floors, Exhibits, Bar and Live Entertainment Stages NEW YORK, Jun 18, 2012 (GlobeNewswire via COMTEX) — The Hip Hop Hall of Fame Museum and Entertainment Complex that is set to open in Midtown Manhattan is poised […]
New Role to Strengthen Global Brand Building PURCHASE, N.Y., June 8, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Mauro Porcini will join the company in the newly created role of Chief Design Officer. Porcini, who formerly held the same role at 3M, will be responsible for infusing design thinking into PepsiCo’s organization […]
Program Invites and Inspires Consumers to Share Their NOW Moments For A Chance to Be Seen and Win One-of-A-Kind Event Experiences PURCHASE, N.Y., June 6, 2012 /PRNewswire/ — Pepsi and Viacom today announced the “Live for Now” summer partnership. The program, which will be run by Viacom, invites and inspires consumers to share photos of […]
Unique Collaboration Will Bring Consumers Closer to the Music & Artists They Care About PURCHASE, N.Y., May 30, 2012 /PRNewswire/ — Pepsi and Twitter today announced “Live for Now Music,” a global music partnership that will bring people closer to the artists they care about and help them easily discover new music, all through Twitter. […]
No. 88 Debuts DEW, The Dark Knight Rises Paint Scheme Designed by Earnhardt, Chosen by Fans PURCHASE, N.Y., May 26, 2012 /PRNewswire/ — Dale Earnhardt Jr.’s popular No. 88 Chevrolet went “dark” today thanks to fans of The Dark Knight Rises and Mountain Dew® (DEW). Following a week and a half of voting at DEWCrew.com, Earnhardt revealed which “Dark […]
Fans Enter For a Chance to Win a Trip to the Grand Canyon PURCHASE, N.Y., May 29, 2012 /PRNewswire/ — Sierra Mist Natural is gearing up for summer with the launch of its newest flavor, Strawberry Kiwi Splash. To help fans get in the vacation state of mind, Sierra Mist Natural will send five families […]
DEW Invites Race Fans to Help Pick Earnhardt’s “Dark Knight”-Inspired Car Design PURCHASE, N.Y., May 16, 2012 /PRNewswire/ — Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The […]
Relational Investors, an investment firm known for taking an activist role in underperforming companies, announced that it has acquired a $600 million stake in PepsiCo – amounting to about 0.6 percent of the company – according to The Wall Street Journal. Relational began accumulating shares of PepsiCo in the fall of 2011, and has been one of several voices calling for the company to split its snack and beverage businesses into two separate and independent units.
From Exclusive Content to a Limited Edition Can and Flavor, DEW Invites Avid Fans to “Go Inside Gotham City and Rule the Streets with DEW” PURCHASE, N.Y., May 14, 2012 /PRNewswire/ — Today, Mountain Dew® (DEW) confirmed its partnership with Warner Bros. Pictures’ and Legendary Pictures’ highly anticipated summer blockbuster “The Dark Knight Rises” with […]
Yesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad Age. The shake-up in executive positions is part of Pepsi’s strategy to promote greater innovation and forward thinking as a global company and will be followed by a “100-day rollout plan” designed to align employees around the new approach.
Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.
PURCHASE, N.Y., May 8, 2012 /PRNewswire/ — Lipton, the largest tea brand in the U.S., today unveils its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100% Natural Lipton® Iced Tea and introduce new Lipton® Tea & Honey iced tea mixes. “Our work with Lipton embodies the personality of […]
Ad Features Cameo by Nicki Minaj with an Exclusive Remix of her Smash Hit “Moment 4 Life” PURCHASE, N.Y., May 7, 2012 /PRNewswire/ — Pepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.” The ad, titled “Now in the Moment,” is the first televised […]
U.S. campaign offers Katy Perry fans one-of-a-kind “Live For Now” experience at the World Premiere of the Paramount Insurge event film releasing July 5th nationwide PURCHASE, N.Y., May 2, 2012 /PRNewswire/ — Pepsi today announced a partnership aligning the global beverage brand with the upcoming film Katy Perry: Part of Me 3D, set to be released […]
