Brand News
May 8, 2012Lipton Unveils New Campaign With Grammy Award-Winning Trio Lady Antebellum to Own the “Drink Positive” SpiritPURCHASE, N.Y., May 8, 2012 /PRNewswire/ — Lipton, the largest tea brand in the U.S., today unveils its new campaign starring Grammy Award-winning trio Lady…May 7, 2012Pepsi Invites Consumers to “Live for Now” with Debut of New CommercialAd Features Cameo by Nicki Minaj with an Exclusive Remix of her Smash Hit “Moment 4 Life” PURCHASE, N.Y., May 7, 2012 /PRNewswire/ — Pepsi, today, will air the…May 4, 2012Pepsi Announces Movie Partnership with Katy Perry: Part of Me 3D FilmU.S. campaign offers Katy Perry fans one-of-a-kind “Live For Now” experience at the World Premiere of the Paramount Insurge event film releasing July 5th…May 2, 2012Last Updated May 2, 2012Pure Leaf Iced Tea Launches “For the Love of Leaves” Campaign And Partners With Gail Simmons To Serve Kentucky Derby Goers Iced Tea-Infused RecipesPure Leaf Launches New PET Packaging and Multi-Serve Carafe Nationwide PURCHASE, N.Y., May 2, 2012 /PRNewswire/ — Pure Leaf Iced Tea™, a product of the Pepsi…May 2, 2012Pepsi Launches First Global Campaign, “Live For Now”Campaign Reflects Consumer Desire to Capture the Excitement of Now; Leverages Innovative Digital Platforms, Unique Partnerships U.S. is First Market to Unveil…Apr 26, 20127UP Partners with Alianza de Futbol to Help Hopeful Futboleros Achieve Their DreamsSeries of Local Soccer Tryouts Provide Showcase for Rising Stars PLANO, Texas–(BUSINESS WIRE)–7UP today announced an inaugural partnership with Alianza de…Apr 26, 2012PepsiCo Reports First Quarter 2012 ResultsPURCHASE, N.Y. – April 26, 2012 – PepsiCo, Inc. (NYSE: PEP) today reported net revenue growth of 4 percent and constant currency net revenue growth of 5…Apr 24, 2012Pepsi MAX Inks Deal With Basketball Star Kyrie IrvingPURCHASE, N.Y., April 24, 2012 /PRNewswire/ — Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers’ star point guard Kyrie Irving through…Apr 24, 2012Tropicana Trop50 Grows Its Line-up of 50 Percent Fewer Calories Offerings with Breakthrough InnovationsNew Trop50 Juice with Tea Platform and Red Orange Variety Give People More Refreshing Ways to Enjoy Fruit Juice Goodness With Less Sugar and Calories CHICAGO,…Apr 18, 2012Jim Wilkinson Joins PepsiCo as Executive Vice President, CommunicationsPURCHASE, N.Y., April 18, 2012 /PRNewswire/ –– PepsiCo, Inc. (NYSE: PEP) today announced that Jim Wilkinson will join the company as executive vice president,…Apr 17, 2012Last Updated Apr 17, 2012Family Dollar to Carry PepsiCo Beverage LineupMulti-year partnership includes 7,100 stores in 45 states MATTHEWS, N.C., April 16, 2012 /PRNewswire/ — Family Dollar Stores, Inc. (NYSE: FDO) today announced…Apr 17, 2012Last Updated Apr 17, 2012Mountain Dew and Friends Declare “This is How We DEW”New national campaign for Mountain Dew features star-studded cast including Lil Wayne, Jason Aldean, Mac Miller, Dale Earnhardt Jr., Paul Rodriguez, Theotis…Apr 17, 2012PepsiCo Honors Power Packaging with Copacker Above and Beyond AwardWESTERVILLE, Ohio (April 17, 2012) – Power Packaging, an Exel company, has received the Copacker Above and Beyond Award for Innovation and Productivity from…Apr 10, 2012Propel Zero & Maksim Chmerkovskiy Team Up to Host a Facebook Photo Contest Culminating in a Live Dance-off EventFans submit a photo for a chance to compete against the Dancing With the Stars pro PURCHASE, N.Y., April 10, 2012 /PRNewswire/ — Propel Zero announced today a…