In its Q3 earnings, The Simply Good Foods Company reported the strength of its protein-forward portfolio, driven by the Quest and OWYN brands, despite the continued revitalization of Atkins.
The protein-in-everything trend has flared up at times over the past decade, but current conditions — with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs — only seem to be growing more favorable.
Rising interest in protein drinks, coupled with new innovation, helped Quest and OWYN (Only What You Need) offset the faltering Atkins brand for parent company The Simply Good Foods Company (SGFC) during the second quarter.
