Red Bull Energy Drink: Original (Sleek Can)

Red Bull has officially added a new 12 oz. slim can to its lineup. The formulation is the same classic Red Bull Flavor and the mid-size package gives the product a unique feel over competing 8 oz. and 12 oz. products. Whether or not consumers will buy into this is a real test for the state of the Red Bull brand. In our opinion, this will likely bring some consumers back to Red Bull who might have left for competing 16 oz. products, but the fact that the category has evolved at a much quicker pace than Red Bull is a potentially limiting factor for this brand in coming years. Overall, a clean-looking product, but it doesn't really bring anything new to the category in the way of innovation.