Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink,” a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.
SANTA MONICA, Calif. — It’s a bird, it’s a plane, it’s a Red Bull Flugtag craft! Now officially on store shelves, a limited edition Red Bull Flugtag 4-Pack celebrates the first-ever National Red Bull Flugtag, the world’s craziest homemade, human-powered flying machine competition taking flight in Chicago, Dallas/Ft Worth, Long Beach, Miami, and Washington DC […]
With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer ’13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.
In a nod of thanks to U.S. military service members and veterans, Red Bull will launch limited-edition camouflage-colored cans to be distributed beginning on Memorial Day and continue to be offered until Labor Day. The 16 oz. cans, which will come in original, Sugar-Free and Total Zero varieties, will be available for sale through military channels and retailers immediately surrounding bases.
A new study by The Boston Consulting Group (BCG) and Information Resources, Inc, (IRI) lists TalkingRain as the top performer among small companies ($100 million to $1 billion in retail sales) in 2012. The study, which analyzed 400 CPG manufacturers with annual revenues of at least $100 million, compared public and private CPG companies through dollar sales growth, volume sales growth and market share gains.
SANTA MONICA, Calif. — In the most anticipated category launch since the modern energy drink was introduced to the U.S. in 1997, Red Bull Energy Drink today is rolling out three new flavors available nationwide. In new red, silver and blue cans, the Editions from Red Bull provide the energy and effect of the original, but with […]
LOS ANGELES — Red Bull Curates: The Canvas Cooler Project offers emerging artists local gallery showcases, unique and permanent installation opportunities and the chance to show and sell their art at SCOPE Miami — the premiere showcase for international emerging contemporary art which runs during Art Basel. In 2013, Red Bull Curates: The Canvas Cooler Project will […]
For all its heroic marketing, Red Bull provides no more energy than a cup of coffee or a caffeine pill, a recent lawsuit argues. Filed Tuesday in U.S. District Court for the Southern District of New York, the lawsuit claims that the energy drink company uses deceptive marketing to justify its premium pricing even though its products offer a strong but not superior boost of energy. The lead plaintiff is Benjamin Careathers of the Bronx, N.Y., who has been drinking Red Bull products since 2002.
As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.
In addition to one-of -a-kind opportunities to learn and network, BevNET Live attendees will be able to visit and learn from over 30 industry-leading sponsors and exhibitors throughout the course of the two-day event. Additionally, attendees will have the opportunity for in-depth discussion with best-in-class sponsors, suppliers, and vendors at the BevNET Live Expo which will take place during the afternoon of Monday, December 3, the first day of the two-day BevNET Live event.
The New Red Bull Editions Provide Same Energy as the Original, But in Cranberry, Lime and Blueberry Flavors; Will Launch Nationally in March 2013 DALLAS, Nov. 13, 2012 /PRNewswire/ — 7-Eleven, Inc. is getting new wings – Red Bull style. Until the end of the year, 7-Eleven, Inc. will be the only retailer to offer […]
Amid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the category, consumer perception of the top energy drink brands has fallen to its lowest level since 2009, according to consumer research firm YouGov.
In this video, filmed inside massive Red Bull’s booth at the 2012 NACS show, we take a first look at the company’s “Red Bull Edition” line, a three SKU set of new cranberry, lime and blueberry flavors dubbed Red Edition, Silver Edition and Blue Edition.
Hosted by Rajon Rondo, 64 Players Converge for “Red Bull King of the Rock,” Saturday, May 19 at 2 pm ET/11 am PT on CBS San Francisco, Calif. – May 17, 2012 – For the first time ever, amidst the crumbling walls and the eerily lit cell house, a national television audience will see basketball […]
