After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.
Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.
After filing for Chapter 11 bankruptcy protection earlier this month, Vital Pharmaceuticals (VPX), the Florida-based maker of Bang Energy, continued to face challenges both in court and in the market this week, while also advancing its long-awaited web3 ambitions.
Bang Energy has named food and beverage industry veteran Kathy Cole as its new COO, responsible for overseeing the “integration of a new high-performance operations model,” according to the company. She will report to Bang founder and CEO Jack Owoc.
A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.
Bang’s legal battles with former distribution partner PepsiCo have been primarily fought in civil court, but that could change if Vital Pharmaceuticals CEO Jack Owoc gets his way.
Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.
After a year-and-a-half of high tension and muted sales, Bang Energy says it has officially ended its distribution partnership with PepsiCo. The Florida-based brand, a subsidiary of VPX Pharmaceuticals, announced in a brief press release today that “all disputes with PepsiCo have been fully settled and resolved” effective immediately and that the brand will return to DSD distribution through a number of new partnerships.
Monster Energy Company is asking a California federal court to disqualify attorneys at Quarles & Brady LLP from representing Bang maker Vital Pharmaceuticals (VPX) in the brands’ ongoing legal battle due to the firm having previously served as legal counsel to Monster.
A federal judge in Florida ruled this week that Monster Energy Corp. did not violate the trade dress of Bang Energy when it launched performance energy brand Reign Total Body Fuel in 2019, putting a cap on one branch of the ongoing legal feud between Monster and Bang manufacturer Vital Pharmaceuticals (VPX).
VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.
As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.
For the beverage industry, and frankly all of society, 2020 was a year of upheaval. Even as we say goodbye and good riddance, there’s plenty to look back on. As is tradition at BevNET, we present you with our Top 10 Most Read Stories of the year.
