Brand News
Aug 12, 2025Court to Owoc: Stop Filing AI-Generated Documents in Monster CaseJack Owoc’s love for new tech has made his legal headache even worse as a Florida federal judge is weighing whether to ban him from filing court paperwork…
Oct 17, 2024OwocAI: Bang Creator Mounts Comeback with Ai EnergyJust over a year after Monster Energy bought Bang Energy and its parent company Vital Pharmaceuticals (VPX) amidst bankruptcy proceedings, VPX founder Jack…
Aug 4, 2023Last Updated Aug 4, 2023Monster: Plans for Bang Become Clearer In Q2 Earnings CallAfter completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the…Apr 18, 2023“Non-actionable Puffery”: Monster Asks Judge To Dump VPX False Advertising LawsuitMonster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX)…Oct 21, 2022Last Updated Oct 21, 2022Bang: Owoc Enters ‘Ultraverse’; Retailers Reconsidering?After filing for Chapter 11 bankruptcy protection earlier this month, Vital Pharmaceuticals (VPX), the Florida-based maker of Bang Energy, continued to face…
Oct 12, 2022Last Updated Oct 12, 2022Bang Announces Kathy Cole As New COOBang Energy has named food and beverage industry veteran Kathy Cole as its new COO, responsible for overseeing the “integration of a new high-performance…
Sep 30, 2022Last Updated Sep 30, 2022Monster Awarded $293M in False Advertising Suit Against BangA jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week,…
Sep 23, 2022Last Updated Sep 23, 2022Bang: Owoc Refers “Stolen” Cooler Claims Against Pepsi to Florida AGBang’s legal battles with former distribution partner PepsiCo have been primarily fought in civil court, but that could change if Vital Pharmaceuticals CEO…
Aug 19, 2022Last Updated Aug 19, 2022Keurig Dr Pepper, Bang Talks Fall ApartLess than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Aug 19, 2022Last Updated Aug 19, 2022KDP, Bang Reported to be in Acquisition TalksKeurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing…Jun 23, 2022Last Updated Jun 23, 2022Bang Announces Split from PepsiCoAfter a year-and-a-half of high tension and muted sales, Bang Energy says it has officially ended its distribution partnership with PepsiCo. The Florida-based…
Jan 26, 2022Last Updated Jan 26, 2022Monster Moves to Disqualify VPX’s Counsel in False Advertising LawsuitMonster Energy Company is asking a California federal court to disqualify attorneys at Quarles & Brady LLP from representing Bang maker Vital Pharmaceuticals…
Aug 6, 2021Judge Rules in Favor of Monster in VPX Trade Dress LawsuitA federal judge in Florida ruled this week that Monster Energy Corp. did not violate the trade dress of Bang Energy when it launched performance energy brand…Jan 29, 2021Last Updated Jan 30, 2021VPX-Owned Brand Quash Seltzer Sues PepsiCoVPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the…