PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.
Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.
In this People Moves roundup: Longtime Rockstar Energy executive vice president of sales and distribution Joey Cannata departs the brand and Cie Nicholson joins the advisory board at Lavit, plus new hires at Clearly Canadian and Zola.
Distributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business; My/Mo CMO talks mochi momentum; Keto FTW: Bear Squeeze founders chat about Showdown triumph.
At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.
After Senator Richard Durbin (D-IL) received a tweet with an image of a toy boat draped in branding from Rockstar Energy, CNN anchor Jake Tapper aired Senator Richard Blumenthal (D-CT) on his news show to chat about youth marketing and energy drinks, a rather familiar subject by now.
Fourth Annual Touring Rock Music And Lifestyle Festival Launches August 9 In Scranton, PA And Wraps September 15 In Irvine, CA
LOS ANGELES, April 16, 2013 /PRNewswire/ — The fourth annualRockstar Energy Drink UPROAR Festival is set for shows acrossNorth America from August 9 through September 15, 2013. The touring rock music and lifestyle festival–which boasted total attendance of nearly 300,000 in 2012–will feature …
For the second time this year, the FDA has warned a beverage company that products labeled as supplements must be sold and marketed as supplements, not beverages. It was revealed today that the agency sent a letter to Rockstar cautioning that, despite being labeled as supplements, its Coffee & Energy products are represented and sold as beverages. And because the products contain Gingko, an unapproved food additive, the agency deemed the line to be “adulterated.”
Two thousand and four was an interesting year for the soft-drink industry. Low-carb diets, energy drinks, consolidation and rising material costs were some of the major themes of the year. At BevNET.com, we saw more than 300 new products in 2004, ranging from the excellent to the strange and awful. We’ve …
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