Rockstar Coconut Water

by Rockstar, Inc.


PepsiCo Acquires Rockstar Energy for $3.85 Billion

PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.

Nielsen: Positive Signs for CSDs, Java Fuels Monster Gains

Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.

People Moves: Joey Cannata Leaves Rockstar

In this People Moves roundup: Longtime Rockstar Energy executive vice president of sales and distribution Joey Cannata departs the brand and Cie Nicholson joins the advisory board at Lavit, plus new hires at Clearly Canadian and Zola.

Taste Radio Ep. 88: DRY Soda Founder on How to Play The Long Game… and Win

Distributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business; My/Mo CMO talks mochi momentum; Keto FTW: Bear Squeeze founders chat about Showdown triumph.

Eye on the Market: Beverage Pricing in East L.A.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

On the Air, Blumenthal Continues Energy Drink Battle

After Senator Richard Durbin (D-IL) received a tweet with an image of a toy boat draped in branding from Rockstar Energy, CNN anchor Jake Tapper aired Senator Richard Blumenthal (D-CT) on his news show to chat about youth marketing and energy drinks, a rather familiar subject by now.

Rockstar Announces UPROAR Festival Tour Dates, Cities And Venues

Fourth Annual Touring Rock Music And Lifestyle Festival Launches August 9 In Scranton, PA And Wraps September 15 In Irvine, CA

LOS ANGELES, April 16, 2013 /PRNewswire/ — The fourth annualRockstar Energy Drink UPROAR Festival is set for shows acrossNorth America from August 9 through September 15, 2013. The touring rock music and lifestyle festival–which boasted total attendance of nearly 300,000 in 2012–will feature …

FDA Warns Rockstar on Coffee & Energy Line

For the second time this year, the FDA has warned a beverage company that products labeled as supplements must be sold and marketed as supplements, not beverages. It was revealed today that the agency sent a letter to Rockstar cautioning that, despite being labeled as supplements, its Coffee & Energy products are represented and sold as beverages. And because the products contain Gingko, an unapproved food additive, the agency deemed the line to be “adulterated.”’s “Best Of” 2004

(Note: This article also ran in the January/February issue of Beverage Spectrum Magazine)

Two thousand and four was an interesting year for the soft-drink industry. Low-carb diets, energy drinks, consolidation and rising material costs were some of the major themes of the year. At, we saw more than 300 new products in 2004, ranging from the excellent to the strange and awful. We’ve …