This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry January

As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.

BodyArmor

In honor of America’s military veterans, BodyArmor Sports Drink has introduced a new Cherry Lime flavor in a camouflage styled 16 oz. bottle. The launch arrives alongside the Coke-owned brand’s official partnership and $500,000 commitment to Operation Homefront, a nonprofit benefiting military families. For more information, visit drinkbodyarmor.com.

Jones Soda

Jones Soda’s constant innovation has led it to create some irrational flavors in the past, but its latest Special Release – Key Lime Pie – plays on a classic dessert in honor of National Pie Day on January 23rd. Stylized on the label as “Key Lime 3.141592653523 Soda” (get it?) this limited edition flavor packs a well-rounded flavor profile of sweet and tart lime flavor with a graham cracker crust and whipped cream finish. Online the flavor is available in 12-packs of 12 oz. bottles for $42.99. For more information, visit jonessoda.com.

La Colombe

La Colombe Coffee Roasters’ latest non-dairy RTD is Oatmilk Mocha Latte, a plant-based take on one of the brand’s “classic” latte flavors. Each 9 oz. can contains 125 mg of caffeine, 150 calories and coffee cold brewed from 100% Arabica, single-origin Brazilian beans. The drinks will retail for $46 per 12-pack and will be available online direct-to-consumer and through Amazon, as well as on-premise at La Colombe cafes. For more information visit lacolombe.com.

Pepsi

PepsiCo has reformulated its Pepsi Zero Sugar line after consumer testing showed the new product outpacing the older formula “across the board,” the company announced this month. The new recipe uses a new sweetener blend featuring aspartame to provide a “more refreshing and bolder taste profile.” For more information, visit pepsi.com.

Rockstar Energy

PepsiCo-owned Rockstar Energy is expanding its Rockstar Recovery line with new Recovery Strawberry Lemonade, containing 100% daily value of Vitamin C and 160 mg of caffeine and just 20 calories per 16 oz. can. The brand will also introduce a new Strawberry Peach flavor to its Rockstar Punched and Rockstar Pure Zero lines, containing 240 mg of caffeine. For more information, visit rockstarenergy.com.

Simply

The Coca-Cola Company is bringing its own twist to the non-alcoholic beverage space with Simply Mixology, a line of cocktail-inspired, zero-proof juice blends available in Lime Margarita, Peach Sour and Strawberry Guava Mojito flavors. The line is rolling out to select grocery stores nationwide this month and retails for $3.99 per 52 oz. bottle. For more information, visit drinksimplybeverages.com.

SOBA Hibiscus

Bottled tea brand SOBA Hibiscus has debuted a refreshed look for its line of African teas. The design displays “vibrant African prints” intended to entice consumers with messaging around living “a balanced life of culture and health,” the company said. The rebranded line is currently available in grocery stores and online through the brand’s website. For more information, visit sobahibiscus.com.

Super Coffee

Super Coffee has introduced Strawberry Glazed Donut as the latest addition to its line of breakfast pastry flavored functional coffees. Featuring 10 grams of protein, 200 mg of caffeine and zero sugar per 12 oz. bottle, the plant-based beverage is available in 12-packs for $39.99. For more information, visit drinksupercoffee.com.

DRY Soda Co.

To kick off the new year, DRY Soda Co. expanded its Botanical Bubbly Reserve Collection with the addition of Rosé Soleil. The new offering, inspired by Provence-style rosé, features tasting notes of strawberry, rose and oak. DRY Soda Co. Rosé Soleil is available online for $45.99 per 4-pack of 750ml bottles. For more information, visit drinkdry.com.

Blake’s Hard Cider

Blake’s Hard Cider made its first foray into the non-alcoholic set with the launch of Sorta Pop probiotic soda. Available in three flavors at launch – Tangerine, Strawberry Watermelon Cucumber and Lemon Lime – each 12 oz. can has six grams of sugar or less depending on the variety. Sorta Pop will soon be available for $2.49 per can. For more information, visit blakeshardcider.com.

Slate

Slate released its new lactose-free, powdered drink pouches Slate Sticks. The new product is available only on Slate’s website for $24.99. The powdered drink mix comes in 12-packs of 1 oz. individual pouches in Milk Chocolate and Vanilla Cream flavors. Once mixed with 8 to 10 oz. of water the drink boasts 20g of protein and about 100 calories with 0g sugar. The company is also offering a Starter Pack for $44.99 that includes a package of each flavor along with a rechargeable electronic mixer. For more information, visit slatemilk.com.