Evolution Fresh Launches “3 Days to Green” Campaign

With the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet[1], Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight […]

Press Clips: Starbucks to Buy Rest of Japanese Business

Starbucks announced Tuesday that it will purchase the remaining 60.5 percent stake of Starbucks Coffee Japan Ltd that it doesn’t own for approximately $913.5 million, according to Reuters.

Starbucks Introduces ‘Brewed to Personalize’ Beverages

Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the Starbucks Experience at home.

Affinnova: How Package Design Matters

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

Starbucks Doubles Down on Green Juice

Cold-pressed juice is growing fast, but sales of green varieties are “greatly outpacing” counterparts within the super-premium juice category, according to Starbucks.

Starbucks to Create New Farming Research and Development Center in Costa Rica

Starbucks purchasing 240-hectare Costa Rican farm to convert to global agronomy research and development center; strengthens climate change mitigation and long-term crop stability program; supports billion-dollar commitment to buying 100 percent ethically sourced coffee by 2015; allows for the development of coffee varietals in support of new, innovative blends SEATTLE–(BUSINESS WIRE)–To help coffee farming communities […]

Starbucks Names Sharon Rothstein Global Chief Marketing Officer

SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty beauty retailer Sephora. “Throughout our 42-year history, Starbucks has strived to innovate and exceed the expectations of our customers around the world,” said Starbucks chairman, […]

Starbucks Closes Teavana Acquisition

SEATTLE & ATLANTA–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ:SBUX) today announced that the company’s planned acquisition of Teavana Holdings, Inc. (NYSE:TEA) has formally closed, making Teavana a wholly-owned subsidiary of Starbucks and the newest addition to Starbucks emerging brands portfolio, which also includes Evolution Fresh, La Boulange, Seattle’s Best Coffee and Tazo. Starbucks acquired Teavana for an […]

Starbucks Announces Agreement to Acquire Teavana

SEATTLE & ATLANTA — Furthering its commitment to innovate and transform the tea industry and enhance the consumer tea experience in the U.S. and internationally, Starbucks Coffee Company (NASDAQ:SBUX) has agreed to acquire Teavana Holdings, Inc. (NYSE: TEA) in an all-cash acquisition. “After growing Teavana for fifteen years, we are thrilled that Starbucks will be […]

Starbucks Refreshers™ Beverages Debut Globally

Green Coffee Extract at the Heart of Entire Product Portfolio Starbucks VIA Refreshers™ instant beverages join handcrafted and ready-to-drink Starbucks Refreshers™ beverage formats

Starbucks Announces Beverage Innovation Using Green Coffee Extract with Starbucks Refreshers Beverage Platform

Targets $8 billion energy category bringing green coffee innovation to customers on a global scale SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced plans for a global entry into the energy category with Starbucks Refreshers™ beverages – making Starbucks the first to bring green coffee extract innovation to customers on a global scale. Starbucks Refreshers™ […]

Starbucks Launches New Look, New Global Products

SEATTLE, March 07, 2011 – Starbucks (NASDAQ:SBUX) celebrates 40 years of sourcing, roasting and serving the world’s highest quality coffee and announces tomorrow it will roll out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Starbucks also introduced a company-wide […]

The Flow: No Tata for Nooyi; More New Leaf Distrib

ON TOP PepsiCo CEO Indra Nooyi has dispelled rumors that she will leave her current position to become the chairman of the Tata Group. In a recent statement, she explained that she “loves” her job with PepsiCo. Link New Leaf Brands has added 17 new distributors throughout the state of California as part of their […]


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