Sierra Mist

Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.

We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A deals for emerging brands, a controversial manufacturing closure and new energy drinks.

It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.

PepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.

Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”

Food and beverage conglomerate PepsiCo is close to reaching a settlement agreement with Elliott Investment Management, which holds a $4 billion stake in the company.

This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.

This week’s reviews examines Pepsi’s much-hyped move into prebiotic sodas via its flagship CSD, as well as organic fruit juice sweetened sparkling waters from Mirth.

In this week’s gallery, we take a look at new plant-based milk innovations from Silk and Pacific Foods, a stylish fresh collab from AriZona, a mushroom-infused social tonic, and for anyone who needs some help digesting their Thanksgiving dinner, there’s Pepsi Prebiotic.

In conjunction with its 60th anniversary, PepsiCo has unveiled a new visual identity to “highlight the depth and diversity” of its portfolio that includes over 500 brands.

Pepsi unveiled its 2026 innovation pipeline at the NACS trade show in Chicago this week, showcasing both bold swings and subtle tweaks across a range of beverage categories including protein, soda, coffee, sports drinks and tea.

The Pepsi-owned CSD brand is jumping into soda’s hottest trend with the appropriately named Dirty Mountain Dew Cream Soda Dew, available in standard and zero-sugar versions.

Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.

Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.