Bucked Up
While high-caffeine energy drinks are still its calling card, Bucked Up continues to innovate across the category with the launch of Drive Hydration, a lightly caffeinated (50mg caffeine) zero-sugar electrolyte drink in 16 oz. cans. Meanwhile, a second new release, Refreshers, aims to replace soda or coffee by offering 100mg caffeine (plus BCAAs, L-theanine and N-Acetyl L-Tyrosine) per 12 oz. can. Find more details on both at buckedup.com.
Death Wish
The New York-based coffee brand is expanding its RTD options with the introduction of Caramel Cold Brew Latte in 11.5 oz cans. The new SKU entered Walmart, Safeway, Albertsons and other retailers this week (plus Amazon), joining existing Mocha, Vanilla and Classic Cold Brew flavors. To learn more, go to deathwishcoffee.com.
Atomo Coffee
“Beanless coffee” specialist Atomo is looking to deepen its functional credentials with the launch of Prebiotic Coffee, pitched as the first brewable coffee with added prebiotic fiber (2 grams per serving). The product is made from a blend of Arabica coffee and the company’s proprietary blend of upcycled coffee alternative. Find more information at atomocoffee.com.
Cann
There’s more than one kind of buzz going on here. Boosted with yerba mate, Cann is launching Passion Peach Mate as its first-ever caffeinated (60 mg), non-carbonated release, joining its 10 mg THC Hi-er Boy lineup in 12 oz. cans. It’s available in 8-packs ($83), 12-packs and 16-pack formats. Head to drinkcann.com to learn more.
Instant Hydration
Is ICEE back in style? It’s making a comeback in CPG, in any case, as electrolyte drink maker Instant Hydration has licensed the frozen treat maker’s IP for new Blue Raspberry and Cherry flavors in 30-count boxes. For more details, head to instanthydration.com.
Bimble
Now available in Florida, New York and New Jersey, Bimble is stepping into the 10mg THC space for the first time with the limited-run launch of Cucumber Melon Lime. Each 8 oz. can contains 10 mg of hemp-derived D9 THC, plus CBD and CBG, and is sweetened with sustainably sourced Vermont raw honey. Learn more at drinkbimble.com.
FLRT
Aiming to compete with the likes of Bloom and Alani Nu, FLRT, Monster Energy’s much-discussed attempt at targeting female consumers, officially launched this week. The zero-sugar four-SKU line features 200mg of caffeine per 12 oz. ca and touts functional benefits like immunity support and accelerated metabolism. Get more information at drinkflrt.com.
Dirty Mountain Dew
We got our first taste of this TikTok-inspired innovation last October at NACS, but now Dirty Mountain Dew is officially hitting shelves nationwide in both original and Zero Sugar edtiions in 20 oz. single bottles and 12-packs of 12 oz. cans. Starting April 29, it can also be delivered free via DashMart in select markets through the DoorDash app. Learn more at instagram.com/mountaindew.
High Rise
Exemplifying the growing popularity of the 750ml format, High Rise is expanding its THC Infusions lineup with two new flavors: Raspberry and Orange, each with 10mg per serving. Find them alongside the original Citrus SKU at retailers in Florida, Illinois, Tennessee and the Carolinas, as well as online for nationwide delivery. More info at highrisebev.com.