Sipp: Summer Pear

Sipp’s Summer Pear (formerly named Honey Pear) is an enjoyable and sophisticated tasting soda. It’s sweetened with agave and honey, with pear and green tea as the key flavorings used in the product. It’s a very enjoyable combination and the fact that it’s USDA Organic and 100 calories per bottle are just added bonuses. On the outside, we really like the new look and positioning. Gone are mentions of “eco” and in its place is a new slogan: “sparkling organics.” This is a much more understandable and marketable way to describe the product, which, in turn, fits very nicely with the more professional and polished design of the label. Overall, Sipp’s Summer Pear is a very enjoyable and well-executed product.