SoBe Lifewater with Coconut Water: Pomegranate Nectarine

SoBe Lifewater’s Pomegranate Nectarine with Coconut Water is a stevia and sugar sweetened beverage that uses a base of 10 percent coconut water from concentrate. In terms of taste, it’s a pleasant product, with a lightly tart fruit flavor and a coconut water finish. The presence of stevia is noticeable, with a slight note at the finish that’s tolerable in comparison to 100 percent stevia-sweetened drinks that we’ve sampled. Otherwise, the product has a slightly salty finish, which makes it drink almost like a sports drink. Packaging is bright blue 20 oz. PET bottle, which has the same “twist” shape as the other Lifewater products. As far as the label goes, it’s somewhat confusing as to what this product actually is -- is it a water? a coconut water? an enhanced water? a sports drink? Really, it has elements of all of these things, but not enough to necessarily lure in any one type of consumer. Overall, we found the flavor of this product to be quite enjoyable, but refining the messaging would definitely help this product.