Wesley Vultaggio, AriZona’s owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
SAN FRANCISCO, Oct. 10, 2013 /PRNewswire/ — Today, Mountain Dew® announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native will make his debut as a member of the team on the street skate course at the Dew Tour’s San Francisco, Calif. stop from October 10 – 13. “Sean is one of the best young […]
PURCHASE, N.Y., Oct. 10, 2013 /PRNewswire/ — #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the world […]
PLANO, Texas–(BUSINESS WIRE)–7UP, the official beverage sponsor of The Latin GRAMMY Awards® for the fourth consecutive year, is giving fans a chance to “Live it UP with Enrique” as part of an unforgettable VIP experience. In partnership with The Latin Recording Academy® and Enrique Iglesias, 7UP will send seven lucky fans to Las Vegas to attend the 14th Annual […]
Pepsi Adds Soundtrack to its “Are You Fan Enough” Campaign with NFL Players’ Favorite Playlists on iTunes Radio PURCHASE, N.Y., Sept. 26, 2013 /PRNewswire/ — Today, Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the […]
LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including Steven Gerrard, Daniel Sturridge and Philippe Coutinho. As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports […]
PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live today with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on […]
SANTA CLARA, Calif. — The CTO Forum and PepsiCo today announced that Dr. Mehmood Khan, executive vice president and chief scientific officer for PepsiCo, has been appointed to the CTO Forum Advisory Board. The CTO Forum brings together senior technology executives and business leaders in order to discuss and collaborate on key technology issues facing the […]
PURCHASE, N.Y. — TM Pepsi is kicking off the 2013 NFL season by celebrating the intense passion and unbridled excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign entitled, “Are You Fan Enough?” TM Pepsi will enhance the fan experience throughout the season by bringing them […]
For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.
PURCHASE, N.Y. — Today, Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a […]
PepsiCo hasn’t admitted defeat, but it continues to build away from its flagship. Next year, the soda giant will soon join the thriving premium water category with the launch of a new brand called Om, according to a recent report in Beverage Digest.
ATLANTA — Today, Feed The Children and PepsiCo partnered with Compassion Atlanta and Walmart to distribute two tractor-trailers full of food and essentials to help 800 Atlanta area children and families in need. Families received food and essentials at Compassion Atlanta (1300 Joseph E. Boone Blvd.) in Atlanta. PepsiCo is a longtime Feed The Children partner and today […]
Trian Partners, a New York-based investment firm founded by activist investor Nelson Peltz, is calling for PepsiCo to acquire Mondelez International (formerly Kraft Foods), which owns popular brands such as Oreo, Nabisco, Cadbury and Trident. Trian’s desired plan aims for PepsiCo to morph into more of a global snacks company.
