New Coke-backed Stevia Sweetener Gets OK from FDA

A new stevia sweetener jointly developed by The Coca-Cola Co. and said to have a closer taste to table sugar than other stevia products has been cleared by the U.S. Food and Drug Administration (FDA). On Monday, the FDA issued a No Objection GRAS (Generally Recognized as Safe) letter to Pure Circle, one that will allow the stevia producer to supply its Rebaudioside M (Reb M) ingredient for use in food and beverages.

Press Clips: Glanbia Bids on Muscle Milk; Dr Pepper’s Fate; Pepsi Moves Closer to Snacks

Nick Webb of The Irish Independent writes that Kilkenny, Ireland-based Glanbia, an international nutrition and cheese company, is amid a three-way shootout to buy Cytosport, Inc., the company that produces Muscle Milk, for about $500 million. Webb writes that Glanbia is said to be facing competition from dairy-ingredients firm Whitewave Foods and NBTY, a manufacturer of vitamins and nutritional supplements.

Evaluating New Coke — or the New Coke Alignment With Bottlers

Industry veterans have expressed a wide range of opinions following the decision by The Coca-Cola, Co., Inc. to split its North American operations into two units. However, despite the range, one sentiment prevails with many: the shift could present a new set of challenges for Coke and its partners.

Distribution Roundup: PepsiCo Partners With Buffalo Wild Wings, XYIENCE Hits the Dust Bowl

Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.

Coca-Cola Splits North American Operations

In an effort to streamline operations and expedite its refranchising to independent bottlers, The Coca-Cola, Co., Inc. announced late Thursday that it will divide its North American operations into two units. On January 1, 2014, Coca-Cola Americas will no longer exist, paving the way for Coca-Cola North America (CCNA) and Coca-Cola Refreshments (CCR).

Coca-Cola Board Hires New Senior Vice President, Vice President

ATLANTA — The Board of Directors of The Coca-Cola Company today elected Ed Steinike as a Senior Vice President and Robert J. Jordan Jr. as a Vice President. Jordan will succeed William D. Hawkins III as General Tax Counsel, who announced he will retire in March 2014 after 15 years of service with the Company. As […]

Coca-Cola Acquires Outstanding Ownership Stake in Zico

ATLANTA — Whether at the gym, shopping mall or office, ZICO Pure Premium Coconut Water provides the natural replenishment you need to renew. And now ZICO will be able to fully access the scale benefits of the Coca-Cola system. Today The Coca-Cola Company and ZICO Beverages LLC announced that Coca-Cola has acquired the outstanding ownership stake […]

Evian and Coca-Cola to End Distribution Partnership

Coca-Cola will continue to distribute Evian through the first half of 2014, however, its last ship date will be on July 3. After that, Evian, a branch of The Danone Group, will work with several wholesalers and use the distribution system of Dannon yogurt, another branch of The Danone Group, to compensate for the loss of Coke’s expansive network.

Coca-Cola and Ford Unveil Hybrid Vehicle With ‘PlantBottle Technology’

ATLANTA and DEARBORN, Mich. — PlantBottle Technology™ from The Coca-Cola Company is applied for the first time beyond PET packaging as part of the interior fabric of a Ford Fusion Energi plug-in hybrid research vehicle The Fusion Energi research vehicle uses PlantBottle Technology for seat cushions, seat backs, head restraints, door panel inserts and headliners Fabric made from […]

Coca-Cola Donating More Than $2.5 Million for Typhoon Relief

MANILA, Philippines — The Coca-Cola Company announced today that the Coca-Cola system is donating more than US$2.5 million in cash and in-kind contributions to support disaster relief and recovery efforts in the Philippines following the devastation from Typhoon Haiyan (Yolanda). “We would like to express our deepest sympathies to those affected by this tragic disaster in […]

Coca-Cola Salutes Service Members for Veterans Day

ATLANTA — They have performed across the country and have also served the United States in military action. They are the 82nd Airborne Division “All-American” Chorus and they will be at Coca-Cola Headquarters this week to honor service members for Veterans Day. Every year Coca-Cola associates pause to honor the veterans and members of the U.S. military […]

Press Clips: ‘Natural’ Modifier in Limbo, Trans Fats Near End, Analyzing Green Juice, Swift the Influencer, Mexican Coke Keeps Cane Sugar

An article in The Wall Street Journal by reporter Mike Esterl notes that food and beverage products labeled as “natural,” such as PepsiCo’s Naked juice, are beginning to shed the hazy modifier. Also, last Thursday, the FDA proposed measures that would “all but eliminate” artificial trans fats, a major contributor to heart disease in the U.S., from the food supply.

Coca-Cola Releases Global Sustainability Report

ATLANTA — The Coca-Cola Company today released its tenth annual Sustainability Report and third Global Reporting Initiative (GRI) Report highlighting the progress the Coca-Cola system made in 2012 and the new 2020 sustainability goals announced earlier this year. “At Coca-Cola, sustainability is a critical component of our business strategy. It is about improving lives, creating jobs, increasing opportunity, […]

Press Clips: Study Analyzes Sugary Drinks and Diabetes, Red Bull Plans More With Stuntman, New Probiotic Finding

Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.


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