Huel
After greens-focused AG1 recently made its move into brick-and-mortar retail (along with dropping some new flavors), Huel is the next powder supplement brand to shake up its roster with new innovation: in this case, it’s a 12 oz canned version of Huel’s Daily Greens supplement in three flavors — Apple Cucumber & Mint, Peach & Hibiscus and Blueberry Lemon & Thyme — each with 25 calories per can. Get more details at huel.com.
Loom
Loom’s lineup of juice hydration drinks is taking a dark turn, literally: the two new flavors joining the roster this week are Midnight Mango and Dark Cherry, both available through the brand’s revamped website. At retail, you can find them at ShopRite, and on Amazon next month. To learn more, visit drinkloom.com.
Yerba Madre
The RTD yerba mate leader is keeping up the momentum from its recent name change with its first summer seasonal release: a refreshing, fruit-forward take on watermelon. Watermelody is part of the 15.5 oz non-carbonated can lineup, and is available now at West Coast retailers including Albertsons in Seattle and at Gelson’s, Vallarta and Raley’s in California. Get more details at yerbamadre.com.
Oikos Fusion
Major food corporations continue to shape product innovation around rising demand for GLP-1 drugs, with Danone’s Oikos being the latest example. Its new Fusion line in 7 oz bottles in three flavors (Strawberry, Mixed Berry, and Vanilla) is “is tailored specifically for those on weight loss journeys including GLP-1 users who face unique nutrition challenges,” the company said, while delivering 23 grams of protein and 5 grams of prebiotic fiber. For more information, visit oikosyogurt.com.
Happy Coffee
After dropping its first LTO release in partnership with Tate’s Bake Shop earlier this year, Happy Coffee is introducing its first flavored Cold Brews to its RTD lineup for a limited time. The two flavors – Tahitian Vanilla and Salted Caramel – are available exclusively at Costco stores in Texas in 15-packs ($24.99), featuring five Tahitian Vanilla, five Salted Caramel, and five regular Cold Brews. To learn more, visit happyproducts.com.
Mountain Dew Zero Sugar x Trolli
Is this the ultimate sugar cheat code? The chewy gummy candy geniuses at Trolli have teamed up with Mountain Dew Zero Sugar for a limited release flavor that captures the essence of Trolli Cherry Lemon Sour Brite Crawlers, if that’s your thing. The collab launches on August 25 exclusively at Walmart, and will begin rolling out nationwide on September 8 in 20 oz bottles and 12-packs of 12 ounce cans. Learn more at mountaindew.com.
Ka’Chava
For its first new flavored SKU in three years, nutritional shake brand Ka’Chava is launching Strawberry, with 25 grams of plant-based protein and six grams of fiber per serving. To learn more, visit kachava.com.
Bucked Up
Bucked Up returns to its roots in hunting culture for its latest release, Wild Citrus, packaged in a camouflaged can. To learn more, visit buckedup.com.
Hoplark
Hop water maker Hoplark is bringing soda back to its portfolio. The Boulder, Colorado-based beverage brand has brought back The Root Beer One with an updated formula, and unveiled The Ginger Ale One to its set. Both varieties contain 5 grams of natural sugar and no artificial ingredients. “The Soda Set” is offered in 16 oz. cans and sold in 12-can variety packs together. For more information, visit hoplark.com.
5-hour Energy
It’s a party at 5-hour Energy and everyone is invited. The energy shot maker released its Confetti Craze Extra Strength variety this month. The new addition is flavored to taste like “the rich, buttery blend of freshly baked confetti cake, topped with fluffy vanilla frosting.” For more information, visit 5hourenergy.com.
Woodstock Goods
In honor of the 56th anniversary of the iconic Woodstock music festival (and the brand’s namesake), Woodstock Goods released four varieties of hemp-derived THC drinks in 12-ounce slim cans.The Yuzu Ginger (Chill) and Citrus Spritz (Laugh) varieties have 2.5 mg THC, while the Dark Berries (Dream) and Raspberry Lychee (Solace) flavors are infused with 5 mg THC. Each flavor has a unique combination of minor cannabinoids (CBD and CBG) as well as functional mushrooms to complement the use-occasion. The drinks are sold in 4-packs for $19.99. For more information, visit woodstockgoods.co.
RAW Nutrition
Fitness supplement maker RAW Nutrition has launched a slew of new products, including its entrance into the increasingly popular creatine monohydrate category. The brand’s creatine powder is available in a 30-serving tub as a Blue Raspberry flavor. RAW also unveiled new Essential Pre-Work powder flavors Cherry Limeade, Sour Grape and “Hard to Kill” Strawberry Lemonade. Lastly, the brand’s new chocolate-flavored RTD shake with 30 grams of protein launched exclusively in Sam’s Club. For more information, visit getrawnutrition.com.
Twinings
Tea maker Twinings has gone instant with its line of caffeine-free Refreshers powdered packets. The innovation features two varieties, Strawberry Raspberry and Peach Mango, available in 5-packet boxes. Each 0.6 oz. packet contains dried fruit and mixes with 12 ounces of water. The brand is launching its new line into Target, Kroger, Albertsons Safeway, ShopRite, Walgreens and CVS stores, among others. For more information, visit TwiningsUSA.com.